mcd2745
These Mickey pretzels are making me thirsty!
- Joined
- Jul 11, 2010
- Messages
- 4,450
This is pretty much how the patents describe the system as working, sorta. In that there is a "reservation" aspect of it, as well as a more dynamic "day of" aspect of it. The patents describe a system wherein Guest is walking through the park. Let's say it's 10:00 and Guest is in Adventureland. Disney knows this because of the RFID technology, which is tracking Guest's location. Guest has an 11:00 "reservation" for Jungle Cruise. Let's say the wait at POTC is only 5 minutes at this point. Guest is sent a notification that they've been "awarded" a "surprise" FP+ for POTC. So they go to POTC and ride, and come out feeling like they just got sprinkled with Pixie Dust, thus creating goodwill for Disney. Did Disney really do anything other than direct them toward a ride that already had a minimal wait? No. But the appearance of magic is there.
Let's also say that coming off POTC, Guest now gets a notification that there is no wait for Dole Whips. Such a notification implies that there is usually a wait for Dole Whips. Maybe this Guest has never had a Dole Whip. Maybe they don't even know what a Dole Whip is. But Disney has just implied that Dole Whips are Something Special That People Usually Line Up For. So, they go get in line for Dole Whip, even though when they first came off POTC, they never had any intention of buying a Dole Whip. Disney just made a sale due entirely to clever marketing. If the Guest doesn't take the bait with just being told that they have an opportunity to experience something special, then the Guest Experience Management system records that. Maybe next time the Guest is enticed to get in line for a Dole Whip by a coupon. The possibilities are endless.
FP+ is definitely more than just line management. It's purpose would be totally defeated if guests are spending MORE time in lines. You can't give out too many pre-park appointments because it would take away from the dynamic capability of the system once inside the parks.
I think that the other thing this system is designed to do is sorta override the innate nature of humans to get into a line just because there's a line there. If you have an appointment (either made ahead of time or magically given to you when you arrive) for a certain attraction, many guests are going to feel compelled to keep that appointment. They've essentially been testing this concept with the SURPRISE FPs for years now. How many times do you see people who are relatively new to Disney bragging about their surprise Dumbo FPs, or their surprise Philharmagic FPs? Was Disney really giving them anything of value? Not really. But Disney created goodwill, and they were none the wiser. Disney vets may know better, but Disney vets also make up a very small percentage of daily guests.
This is very long. Sorry. I really am fascinated by the technology. When I read the patents it made me realize what a powerful system this could be, and I think it really exceeds anything most people are imagining now, because we're so tied to the old way of doing things.
Or maybe I just drank the Kool-Aid.![]()
Excellent post.
Allow me to sorta "nit-pick" on this sentenece, though. Because I think it's an imprtant distinction that too often gets lost in these discussions.
FP+ is definitely more than just line management.
FP+ probably is basically just about line management. However, FP+ is just one part - the line management part - of the overall MyMagic+ (MM+). I think too many people are thinking of FP+ in a vacuum and not as one component of the greater MM+/NextGen.



