Moonlight Magic vs Per Point Price?

Mike valera

Earning My Ears
Joined
Oct 1, 2019
Do you think if Dvc did away with so many Moonlight Magic nights it would lower the per point price?

Since buying direct seems to be pricing out the middle class buyer with the new RIV resort and resorts moving forward with the per point price and new restrictions on resale members and the amount of points to stay there per night is going up .

Since MLM is not as free as dvc would want us to believe for new members who buy direct just to get a blue card. All you are doing is prepaying for the MLM if you compare in to buying resale. And also there is no guarantee you will even get into MLM event!

If they do away with some of the MLM nights do you think it would lower the per point price? Since it has to be a big expense to rent out a theme park for the night and feed everyone. Not saying do away with them just cut back a couple to make it more affordable for new DVC members and it may relax resort blackouts for resale members.
 
  • Sandisw

    DVC Forums
    Moderator
    Joined
    Nov 15, 2008
    I think that for a long time members hoped that DVC would find a way to add perks for members.

    Other than the AP and and a few small other things, there wasn’t a lot. Now, they’ve come out with MM events because they found a way to use them to help market buying direct.

    Existing members benefit but the whole reason, IMO, is to make the perks for direct better to increase sales.
     

    disneynutz

    DIS Veteran
    DIS Lifetime Sponsor
    Joined
    Dec 11, 2006
    To lower the point cost would tell the higher ups and shareholders that Disney has a financial problem. Raising the price does the opposite. Many of the direct offerings are limited and are more for marketing than owner satisfaction. It's all about making the new sale, not dealing with resales. Once a contract is sold, it is sold until it's 50 years are up, guaranteed dues, guaranteed park attendance and money rolling in.

    :earsboy: Bill
     

    CarolMN

    DVC Co-Moderator
    Moderator
    Joined
    Aug 18, 1999
    No, I don't. Moonlight Magic is paid for by DVD's marketing budget. If they weren't doing Moonlight Magic, that money would be spent on other marketing campaigns. Prices wouldn't change.
     

    ELMC

    DIS Veteran
    DVC Gold
    Joined
    Jul 4, 2011
    To lower the point cost would tell the higher ups and shareholders that Disney has a financial problem. Raising the price does the opposite.

    :earsboy: Bill
    Interesting point and it really captures what Disney has been doing recently. If they were to drop the price it would induce panic. If they were to raise the price and then offer an "incentive" it would drive demand. Same thing, different optics.

    No, I don't. Moonlight Magic is paid for by DVD's marketing budget. If they weren't doing Moonlight Magic, that money would be spent on other marketing campaigns. Prices wouldn't change.
    Would it though? If there's one thing we've seen Disney do time and time again it's cut expenses. I could see this line item being cut and not fully allocated elsewhere.

    But bigger picture, there's something I don't really get. Sure, some people buy direct because they want access to Moonlight Magic, that makes sense. But I don't know how savvy the average DVC buyer is that they even know about or appreciate MM prior to their purchase. The event itself is open only to people who have already bought and given that, one could make the argument that it is not a very effective marketing tool. If it were truly a marketing tool then the event itself would be targeted towards prospects and not those who already bought.

    And finally, let's not forget that most MM events take place on random Tuesdays during slow times. Not exactly easy to get to for the majority.
     

    disneynutz

    DIS Veteran
    DIS Lifetime Sponsor
    Joined
    Dec 11, 2006
    But bigger picture, there's something I don't really get. Sure, some people buy direct because they want access to Moonlight Magic, that makes sense. But I don't know how savvy the average DVC buyer is that they even know about or appreciate MM prior to their purchase. The event itself is open only to people who have already bought and given that, one could make the argument that it is not a very effective marketing tool. If it were truly a marketing tool then the event itself would be targeted towards prospects and not those who already bought.

    And finally, let's not forget that most MM events take place on random Tuesdays during slow times. Not exactly easy to get to for the majority.
    IMO it's a talking point and tool for the sales presentation just like all of the other perks. Adding existing owners makes most feel special and that does result in additional direct sales. They are scheduled during slower park times because DVD can get the park for a reduced price.

    :earsboy: Bill
     

    bumbershoot

    DIS Veteran
    Joined
    Mar 5, 2007
    Do you think if Dvc did away with so many Moonlight Magic nights it would lower the per point price?
    ? MM is pretty new. They added it in. Prices were going up even before it existed.

    If it were truly a marketing tool then the event itself would be targeted towards prospects and not those who already bought.
    I brought my cousin to one of the first. It impressed her a lot. If I can get in for AK coming up I’ll be bringing her family, too. It’ll be an amazing marketing tool if it convinces them.

    MM makes owners happy. Happy owners tell friends and family.
     

    ELMC

    DIS Veteran
    DVC Gold
    Joined
    Jul 4, 2011
    I brought my cousin to one of the first. It impressed her a lot. If I can get in for AK coming up I’ll be bringing her family, too. It’ll be an amazing marketing tool if it convinces them.

    MM makes owners happy. Happy owners tell friends and family.
    True. But that's a little too six degrees of separation for me. :)
     

    Mumof4mice

    DIS Veteran
    Joined
    May 4, 2018
    The event itself is open only to people who have already bought and given that, one could make the argument that it is not a very effective marketing tool. If it were truly a marketing tool then the event itself would be targeted towards prospects and not those who already bought.
    Because prospective buyers likely imagine the MM events to be more awesome than they actually are. Perhaps similar to paid Halloween parties? ;)

    We attended two tours (Aulani and WDW) last year. Both sales guides highlighted "MM and more member events to come" as key direct purchase benefits.
     

    _auroraborealis_

    I like marshmallows. And adult beverages.
    Joined
    Oct 18, 2015
    Because prospective buyers likely imagine the MM events to be more awesome than they actually are.
    This is absolutely true. The current direct marketing is based on FOMO - both MM, and "future resorts!!11111!!!!" I am seeing it work on some people.
     

    Bing Showei

    DIS Veteran
    DVC Gold
    Joined
    Sep 10, 2017
    This is absolutely true. The current direct marketing is based on FOMO - both MM, and "future resorts!!11111!!!!" I am seeing it work on some people.
    Immediately afterwards they’re asked to sign the contract stating explicitly that there is no guarantee of perks or future resorts.

    Womp Womp
     

    Bing Showei

    DIS Veteran
    DVC Gold
    Joined
    Sep 10, 2017
    Yeah, but I'm not sure they either read or believe it.
    Truth. I’ll go a step further and wager that most of us on these boards (among the most informed buyers among Disney timeshare owners) never read the POS when we bought (or even saw it if buying via resale).

    And for those who did, raise your hand if you believed that it’s a real possibility that Disney could raze MK, the monorail system; Grand Floridian hotel, Contemporary, or Polynesian resort; leave your timeshare standing on a barren plot of land, and still legally collect your dues each year until RTU ends.

    But clear as day, those are the terms we all bought into among many others. I read that and for a bit felt pretty confident that was just legalese... and then 2019 done kicked me square in the head.
     

    Brian Carlisle

    Earning My Ears
    Joined
    Apr 4, 2019
    Truth. I’ll go a step further and wager that most of us on these boards (among the most informed buyers among Disney timeshare owners) never read the POS when we bought (or even saw it if buying via resale).
    True for this resale buyer. To be sure, I tried to get all the documents I could, but these seem tough to obtain.

    Is there a source for these documents?
     

    CanadaDisney05

    DIS Veteran
    Joined
    Mar 20, 2017
    And for those who did, raise your hand if you believed that it’s a real possibility that Disney could raze MK, the monorail system; Grand Floridian hotel, Contemporary, or Polynesian resort; leave your timeshare standing on a barren plot of land, and still legally collect your dues each year until RTU ends.

    ✋

    Not that I think it is likely, but the thought did cross my mind as a potential risk before buying.
     

    ChimneyJim

    Mouseketeer
    Joined
    May 27, 2012
    True for this resale buyer. To be sure, I tried to get all the documents I could, but these seem tough to obtain.

    Is there a source for these documents?
    DVC provides a book(the POS)which is made up of many documents which are filed with the Comptroller. Not sure if they will send you a copy but I'd call and ask.
     

    huskerfanatic7

    Mouseketeer
    Joined
    Jan 20, 2014
    There has to be a limit to how many dvc resorts there are/will be at WDW. When they hit that limit I bet DVC stop the Moonlight Magic events because they were only designed to add more direct buyers.
     

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