Moonlight Magic vs Per Point Price?

Mike valera

Earning My Ears
Joined
Oct 1, 2019
Do you think if Dvc did away with so many Moonlight Magic nights it would lower the per point price?

Since buying direct seems to be pricing out the middle class buyer with the new RIV resort and resorts moving forward with the per point price and new restrictions on resale members and the amount of points to stay there per night is going up .

Since MLM is not as free as dvc would want us to believe for new members who buy direct just to get a blue card. All you are doing is prepaying for the MLM if you compare in to buying resale. And also there is no guarantee you will even get into MLM event!

If they do away with some of the MLM nights do you think it would lower the per point price? Since it has to be a big expense to rent out a theme park for the night and feed everyone. Not saying do away with them just cut back a couple to make it more affordable for new DVC members and it may relax resort blackouts for resale members.
 
  • Sandisw

    Moderator
    Moderator
    Joined
    Nov 15, 2008
    I think that for a long time members hoped that DVC would find a way to add perks for members.

    Other than the AP and and a few small other things, there wasn’t a lot. Now, they’ve come out with MM events because they found a way to use them to help market buying direct.

    Existing members benefit but the whole reason, IMO, is to make the perks for direct better to increase sales.
     

    disneynutz

    DIS Veteran
    DIS Lifetime Sponsor
    Joined
    Dec 11, 2006
    To lower the point cost would tell the higher ups and shareholders that Disney has a financial problem. Raising the price does the opposite. Many of the direct offerings are limited and are more for marketing than owner satisfaction. It's all about making the new sale, not dealing with resales. Once a contract is sold, it is sold until it's 50 years are up, guaranteed dues, guaranteed park attendance and money rolling in.

    :earsboy: Bill
     

    CarolMN

    DVC Co-Moderator
    Moderator
    Joined
    Aug 18, 1999
    No, I don't. Moonlight Magic is paid for by DVD's marketing budget. If they weren't doing Moonlight Magic, that money would be spent on other marketing campaigns. Prices wouldn't change.
     

    ELMC

    DIS Veteran
    DVC Gold
    Joined
    Jul 4, 2011
    To lower the point cost would tell the higher ups and shareholders that Disney has a financial problem. Raising the price does the opposite.

    :earsboy: Bill
    Interesting point and it really captures what Disney has been doing recently. If they were to drop the price it would induce panic. If they were to raise the price and then offer an "incentive" it would drive demand. Same thing, different optics.

    No, I don't. Moonlight Magic is paid for by DVD's marketing budget. If they weren't doing Moonlight Magic, that money would be spent on other marketing campaigns. Prices wouldn't change.
    Would it though? If there's one thing we've seen Disney do time and time again it's cut expenses. I could see this line item being cut and not fully allocated elsewhere.

    But bigger picture, there's something I don't really get. Sure, some people buy direct because they want access to Moonlight Magic, that makes sense. But I don't know how savvy the average DVC buyer is that they even know about or appreciate MM prior to their purchase. The event itself is open only to people who have already bought and given that, one could make the argument that it is not a very effective marketing tool. If it were truly a marketing tool then the event itself would be targeted towards prospects and not those who already bought.

    And finally, let's not forget that most MM events take place on random Tuesdays during slow times. Not exactly easy to get to for the majority.
     

    disneynutz

    DIS Veteran
    DIS Lifetime Sponsor
    Joined
    Dec 11, 2006
    But bigger picture, there's something I don't really get. Sure, some people buy direct because they want access to Moonlight Magic, that makes sense. But I don't know how savvy the average DVC buyer is that they even know about or appreciate MM prior to their purchase. The event itself is open only to people who have already bought and given that, one could make the argument that it is not a very effective marketing tool. If it were truly a marketing tool then the event itself would be targeted towards prospects and not those who already bought.

    And finally, let's not forget that most MM events take place on random Tuesdays during slow times. Not exactly easy to get to for the majority.
    IMO it's a talking point and tool for the sales presentation just like all of the other perks. Adding existing owners makes most feel special and that does result in additional direct sales. They are scheduled during slower park times because DVD can get the park for a reduced price.

    :earsboy: Bill
     

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