- Joined
- Feb 11, 2007
- Messages
- 17,547
In commercial copy, the accepted (and more correct and legal) terminology is "at no extra charge."
Example:
"Buy a set of four new Leapyear Optium tires and get a 36" flat-screen TV at no extra charge."
They used to allow the word "free," but that is now considered inappropriate in many cases.
Even "Buy One- Get One Free" can be seen changing (in many cases)
to "Buy One-Get One." ("BO-GO.")
I haven't seen much of a change lately, although BOGO has been used for a variety of deals, like "buy one, get another at 50%" type stuff, and they more prominently tell you know which one you get for the offer (the cheaper one).
I have noticed that more increasingly such deals will also include "at the regular price" on the "buy" side of the equation, which is appropriate for the "I don't want to call it free" dining offer...