Everyone is entitled to your opinion...and your thoughts are well articulated
But in this case they are incorrect. This is not my "opinion"...it's my experience in this business talking. It's not even debatable.
You are attempting to build a counter argument with evidence that doesn't quite apply. Right stadium, wrong section.
As stated - pop century was halted because they realized that it would cannibalize all stars (that is a fact... It's not debatable...it's not different if you turn the mirror slightly). So they opened the first half a couple years late ( 2...if in recall). The "legendary years" were mothballed because they couldn't support them.
Now...about 7 years later...they finished them with a unique circumstance of the "cheaper" combo rooms. It's a developing niche that now has become a travel standard. A scenario like that may lead to new development... If a new angle arrives.
The other of the last hotels was DAK lodge. Which opened in April of 2001 with the second highest rack rate...more than the poly.
In a few months... With 40% occupancy ( pre 9/2001... Which is a common misconception)... They lower the rates and made the standards the same as wilderness... About $150 or so at the time in value...to prop up the numbers. Then they converted a large block to DVC at the first chance they got... Roughly 5 years later.
What is my point? That even those two hotels were not really necessary...and the demand hasn't risen greatly since. Eisner forced them... The rumor was...and their histories confirmed that. It was part of his policy to try and get animal kingdom on more solid ground... A plan that died with stockholder revolts in 03 and 04.
They have done nothing... Other than DVC and retrofit DVC since...going on 15 years.
Where is this need you speak of? If there were the demand, the profit potential in parks, or the profit potential in the hotels themselves... Would you doubt that they'd be built?
They been to busy to build overprice rooms and ticket generators? That can't be if they are such money makers, can it?
What should that tell you?
...
....
No?
Ok - an 83% or so occupancy rate across the board...so build some more and draw that down into the 70s, huh?
Well lets use the next "move" that is a strong possibility - in the hypothetical - to see what we can figure out...
A shocking...I still can't believe it... Rumor of a low 60s% occupancy at wilderness lodge...
Huh? Wha? Is up? Que?
That rate means head should ROLL. (Quietly... With pixie dust... Of course)
Not good enough - an empty room is cost without operating expense return and the potential of profit in the parks...
The reason is obvious... They've overpriced it heavily ($350 starting is appalling and theirs no going back)
So the "white knight" will ride in...and save it. Like it did DAK and Disney institute... And like it once propped up Wildeness, beach, and contemporary and is currently doing over at poly and the GF...
Again...where is the need?
So you invest some land and groundwork cost for Marriott to build over western way...and they foot the rest.
But wait - that can't work for disney because they can't send bands and use the Mickey shuttle and allow early entry...so that captive audience on the far side of the property will not go to EPCOT and will head to splendid china down on 192 right?
Or maybe... If that were even a problem ( it won't be)... You make them "official" or "preferred" and extend magical express...maybe send them a 45 cent Chinese band...provide Disney onsite transportation...
Poof... Your pumpkin just turned back into a carriage...
And if people flock to those instead of allstar or Caribbean... What will they do?
Wait... Because it won't happen. Because those that go to wdw hotels are being so thoroughly overcharged that Disney knows its NOT the hotel they're paying for...it's the D.
They're already caught...the game was over before it started.
There just isn't much of an argument here...I hope that idea will start to leach into the toosoil
To your first point, yes. Absolutely the Walt Disney World Resort overbuilt hotel rooms. Thousands too many. Demand did not exist to fill these beds. That was a serious strategic oversight. They forced through construction without looking at consequences, due in part to pride or rose colored glasses. WDW Resort suffered because of those choices for more then a decade. Especially during the two recessions. Those oversights likely cost them tens of millions.
I'd contend that to an extent the Deluxe Resorts are still broken. If the 60% occupancy rates are true, then it's almost undeniable. I do wonder if DVC itself has contributed to the stagnation. By eliminating the large population who were willing to pay deluxe rates they've destroyed key parts of their base.
Combine that with the hundreds of rooms DVC has added, you actually have a picture where there's a large pool of customers who can go to another source for stays by buying into DVC. Deluxe are an issue.
Deluxe aren't the only hotels Disney offers though. They're just a part of a picture. 89% occupancy rates would suggest that there's a large block of rooms that are staying very busy. Value and surprisingly Moderates seem most likely if Deluxe continues to be a laggard. These hotels are an example of increasing strength. This is in the face of hotel openings all over the Orlando area.
Art of Animation is a signal Disney is willing to pursue this market. The idea is actually compelling. Capture a huge portion of the market locking them on Disney property. Buying Disney food. Using Disney transportation. Checking out of Disney gift shops. That even as they've expanded this lower priced segment they've still been able to grow occupancy shows there's not only demand, but growing demand. If the theme parks continue to show YoY growth especially as the deluxe out price a large segment of population they'll be increased movement towards these Resorts. They're missing out on the Revenue potential coupled with the assured Disney guests if they don't move to fill that demand.
You're idea works to a point. However Disney is after first and foremost total guest control, and getting as much money from said guests. You're assuming that after inviting Marriott in they'd willingly accept giving up their propietery systems and branding. Marriott and other hotel operators are fiercely protective of their brands and technologies. Giving up the ability to collect customer data and statistics so Disney can further tighten their grip doesn't mix. Marriott would probably make it a condition to be totally exempt from My Magic because it almost exclusivly benefits Disney (there's the other side of the coin, My Magic can save big money I still think Marriott would be weary of introducing the technology even with the prospect of saving millions.). Transportation can be done, but DME, Dining Plan, and My Magic would be a no go. Those businesses not only can be lucrative, but also can be some of the most critical hooks keeping people on property. Disney needs these programs keeping a firm grip on as many guests as possible. Also Marriott would be sure to make their branding presence known throughout the hotel. Disney is going to love that brand upstaging.
Now the D. I think there's truth in that. Disney hotels are pretty great. Just not as great as some other hotels I've stayed at. With that said, their close integration with the Theme Parks makes them a force to be reckoned with. I think it's honestly best to be staying on property when on a Disney vacation. Why? Because of the powerful technologies and programs they have in place. I think you're right that because all those programs couldn't be rolled out to those guests Resorts would be mostly uneffected (not totally). The moat is strong. The flip side is what they lose by not adding those new guest to the Disney hold. It goes against every behavior Disney has utilized.
They love total control, total profit, total brand exposure. Among other things that's what My Magic was about ensuring. Are they going to variate from that business plan that has served them so well? I don't think it would be in their character.