Mission:Disney 6/18-7/2/04 - Part #5 - The CAR - Hotwire & Hertz

ehagerty

DIS Veteran
Joined
Jul 16, 2001
Messages
2,099
Hotwire & Hertz – The Ground Transportation Saga has a Happy Ending

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Planning:

Historically, I plan the car rental 11 months in advance and sit tight on a very good rate for a full size car. I have used National, Avis, Budget and Dollar, favoring the “on terminal” agencies for convenience. I used Hertz long ago, but was unhappy to discover one year that they had moved “off terminal” and not only did I have the inconvenience of schlepping on a bus, but it costs 8.25% “livery charge” extra (on top of the whole rental charge) for this lovely waste of a vacation hour.

This trip, I was not finding car rental prices I could live with. I was satisfied with the car services last year (Happy Tours? I don’t remember – one of those post-surgical memory gaps) and was prepared to do without a car. Then I read about Hotwire on these threads and thought I’d give it a try. Their web site said that they ONLY deal with agencies “in terminal” and the quoted price (agency not yet named) was $402 for two weeks, Taurus-size. OK, we’ll try it. Credit card input, deal consummated, agency = HERTZ?!?!?! Huh? When did they move back “on terminal”? OK, maybe I missed that event last year, since I didn’t go to the car rental agency level at the Orlando airport in 2003.

So, I place a call to Hotwire – “I haven’t seen Hertz 'in terminal' in years. Are you sure they have a counter there?” Their response, “Well, they must have, since we only represent ‘in terminal’ agencies.”

A week before departure, I checked Hotwire again – just to learn more about how to strategize in the future. Same car, same duration - $325. Live and learn. I realize it could have gone either direction, but next time I’ll try a different strategy.

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Execution:

Anyway, we arrive in Orlando and I prepare the super-efficient process which gets us from airplane jetway to Route 417 in 15-20 minutes (I am like the father in “The Christmas Story” changing his tire – always looking to beat my last, best time…..). Deploy DH47 and DS16 to luggage while I zip to car rental counter. I take one long jog to the end-of-all-counters. No Hertz. Second jog back through counters. No Hertz. OK, so I won’t beat last year’s time, but where is HERTZ? On NO!! I have to get on a bus!! I am not a satisfied customer. (Now I felt like Ralphie - Christmas Story, as he watches the lug nuts fly through the air...)

Once off the bus, the counter person (E.J.) begins to process my paperwork, telling me my Taurus is ready. I explain (without raising my voice, which I almost never do) that Hotwire said they were “in terminal” and I would not have accepted the reservation if I had known. EJ explains that this this Hotwire’s mistake and not Hertz.

I respond that:

(a) I understand that to be true,

(b) I realize that it is not her fault, but that

(c) Hertz “partnered” with Hotwire to represent them in this sale, and they didn’t do a very good job of it, misrepresenting to me, now Hertz’s customer, the inconvenience (and hidden 8.25% livery charge for the inconvenience) and that

(d) I wanted to be heard by Hertz management before I just bit the bullet, signed the paperwork and moved on.

So, EJ, realizing that I was committed to this course of action, requested a manager – who was on the phone, helping other customers in line, for over 10 minutes, before a different manager showed up. I re-reviewed my dissatisfaction and suggested to Ms. Moore, the Hertz manager, that all I was looking for was that someone would communicate with Hotwire about this “in terminal” assignation. They were both very polite and customer service oriented. To attempt to make up for the customer satisfaction snafu, they allowed an additional driver without the additional fee, and upgraded my Taurus – are you ready for this? I wasn’t – to a new JAGUAR.

f6c34bf7.jpg

***** THE FANCY FORD *****

Now, to me, a car is a car is basic transportation. I don’t really notice big differences between cars, but I have to say this was an exception. I liken it to the difference between riding a bike (where you make all the balance adjustments “manually” by shifting your weight) to driving the Seqway (where the machine has 5 gyroscopes to make most of the balance corrections for you). Talk about “handling”. WOW. Of course, there was another view from the peanut gallery (back seat) from DS16, who, at 6’1”, declared “There’s no more leg room back here than in the Neon.” DS47 and I look at each other and start laughing - from the front seat, everything was VERY comfy!

Anyway, I would say that Hertz did everything they could to make this customer happy, and they succeeded. Not only will I write a very complimentary letter to their company, but I would actually consider renting from Hertz again (still have to think about that darn 8.25% livery charge, though), even with the inconvenience of – in my estimation – “off terminal”.

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Lessons Learned:

1. Car Pricing Strategy for future vacations – even though I know this is not kind to the car rental agencies, I would maintain and constantly improve the cheapest reservation I can find with the individual agencies, since there is no financial commitment involved. Then, within a couple of weeks of leaving, I would see if Hotwire (priceline, whatever) can beat it. Then go with the cheapest. Unless Hotwire was within $30 more than the cheapest – cuz then I might get Hertz again……

2. It sometimes pays to communicate customer recommendations for improvement. Once they (EJ and Ms. Moore) understood that I didn’t blame them and my focus was on the business issue of the situation, they shifted gears quickly and provided a very acceptable solution.
 
I didn't, either. But when I was relaying my experience to my Dad (whose hobby is reading about cars), he nodded sagely and said, "Well, you know Ford OWNS Jaguar now...."

No, I didn't know that, but I do now.

BTW - They originally brought up a Lincoln LS instead of the Taurus, but EJ thought it smelled of smoke and didn't want upset me any more. She just had someone bring up the Jag instead.

Gotta love that customer service training!!
 






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