Dan Murphy
We are family.
- Joined
- Apr 20, 2000
- Messages
- 84,385
I don't think Disney is all too concerned about who does not use its Minnie Vans, but rather who does use them and if the MV's are producing the max amount of revenue. I think this is true of anything for Disney (and most companies). If a company's assets are being used to capacity (with Disney, resorts are full, parks are full, restaurants are full, MV are always busy), that is what matters to them. If they lose one customer, but pick up a new one, or maybe even two, they are fine with the single loss. Just my thoughts.
I just find the whole discussion interesting from a business point of view. Obviously Disney has invested a huge amount into the development and running costs of the Minnie Vans programme, and they clearly feel that the market will bear a price of twice that of Uber, yet the only people I can think of who would definitely benefit from it are those who need 2 car seats. So I wonder whether they will start to offer more incentives to Minnie Van users, other than being dropped at the MK entrance. They clearly don’t have the capacity to take all of Uber and Lyft’s customers in the parks, but they have to find a way of paying for the Vans, and you can only increase prices so far without increasing any perceived benefits. 