Michael Eisner recently gave an interview where he mentioned that every guest needs to feel special when they’re at Disney.
I think
DVC excluding some direct members who are buying 100 points direct from membership extras is a mistake. It comes across as nickel-and-diming a customer who is still giving you a $21,000+ purchase. The benefits of direct incentives are minimal.
I wonder if they kept it this way for now because of IT issues. Maybe they would have to manually check to see who had accrued 100 direct points from Disney throughout the time that the minimum was raised from 100-150 points And don’t want to do that.
Still, to me, it feels cheap for some of your most high-value and loyal customers. I’m sure DVC members are likely to be highly lucrative Disney customers - likely buying
Disney+, taking a
DCL cruise, member of
D23, etc. The minimal benefits of Membership Extras to me I would include for everyone.
Plus they’re now going to need three charts because some benefits will apply I hope to everyone who bought direct- i.e. using points for Cruises, Hotels, Adventures whether they bought 150 points or not. If not, that would be especially sad.