I made the same suggestion in a letter to Disney about 3-4 years ago - when the "free passes" wound down for the year 2000. It was not based on the assumption that I thought I was "entitled" to something based on the sales cycle. I "made my case" based on the assumption that Disney should make it attractive / easy for the
DVC members to spend as many days in the park as possible, since I am sure they know about how much each human spends per park, per day. I didn't get a reply.
Be that as it may:
1. I have always known Disney to be responsive to their customers. Sometimes they need a "critical mass" of customer opinion before they make a change (I.e., Early Entry restitution), but they will change if enough people complain. So I would encourage petitioning Member Services to review the request.
2. Member Serivices will also provide benefits the members want - so we need to convince them to do a survey of all benefits to see what the members really want. I, for one, agree with a previous poster that I would sell my points and pay cash for an alternative vacation because I don't find the vacation exchange cost-beneficial - so they could do away with the vacation "trade" costs. However, that would probably impede their sales people in that a component of "flexibility" wouldn't be able to be cited in the sales cycle. Who knows, perhaps a survey would establish that the majority of the members prefer the vacation exchange program over cheaper park passes. Perhaps only we dedicated, die-hard, Disney vacationers are looking for ways to spend more time and money at Disney.....
3. Although the Annual Pass program could offer any discount program they want, we may have to assume that the costs associated with being able to participate at the Florida resident rate will be absorbed by the VC and passed along in the membership dues. How would you vote on that one? Well, if put to a vote, we might find out who cares (a survey would be cheaper).
4. In short, I would recommend Disney do someone objective research into the following:
4a. If the discount rate was available, would it project into additional park and restaurant dollars - or just be a loss to the Annual Pass fees?
4b. If members drove the benefits program, would this benefit be one of the ones selected?
5. One thing I noticed about the Annual Pass program (this year) is that it is very difficult to deal with. I extended my annual passes this past year on the condition that it would be based on "365 days from first use" rather than the new rules of annual expiration. I managed to talk someone into this on the condition that it would be the "last time". I asked that a note be made on my file so that I would not have to go through great gyrations at the renewal ticket booth, since I wasn't planning to return for a year (this was done Aug 2001 for Aug 2002). Well, it didn't surprise my that it was trouble at the gate - they eventually found the file, but the message wasn't clear enough to facilitate what was negotiated). It took two full days for the Manager of Guest Services at the BW to straighten out this out with the Annual Pass people (of course, he made sure we had interim passes in the meantime).
My point - as stated in my letter to them 3 years ago - was that the various departments, each with their own objectives, fail to leverage synchronicity among departments and programs. To me, offering the VC members the annual pass at FL resident rates was a "no brainer". Sure, the Annual Pass revenue would dip, but it should be more than made up by the money spent in the parks - that might be spent outside the parks otherwise. Surely someone (internal to Disney) should be able to validate whether this business assumption is valid!! I my opinion, it would be in the best interests of VC members services to expedite the study. Imagine being able to offer members a valuable benefit just because research validated a business assumption!