marvel advertising

[seascapemvy]

I know that as long as Universal wants to keep the rights to the Marvel characters in Orlando they can. The contract also give universal the rights and responsibility to advertise then within 300 miles of Orlando. It also allows for regional and national advertising. However no where in the contract does it cover international advertising. It is clear however that as long as Universal Japan has the rights in Japan that they can advertise Universal Marvel rides and attraction in Japan until the rights expire in the 2020s. As for the rest of the world can universal advertise the Orlando attarctions? I think the answer is no because unless they have the rights in a county how can they use IP they dont own in an advertisement? After the Japan rights expire the rest of the world will think of Marvel and all their characters as Disney's. Can anyone please tell me under what rights Universal would have to advertise either locally outside of the 300 with the exception of a regional or national advertiment? I just don't see it.