It is supposed to be random, but we were selected for the EBTA last year after they lost our luggage lol. I have to say, though, it really wasn't all that special for us

We received something saying we'd been selected and that was it. Nothing happened. So a few days before the cruise was over I called and asked what exactly was I supposed to get for being chosen as the magical family?

She said they had forgotten to add our name to the list of amenities

So we were named the magical family again for the first med cruise. Aside from getting some freebies from room service, and an autographed picture of the characters, that was it

I have heard of people getting a private "party" with the characters but we never got that.