BCV23 said:
I actually see no reason to communicate with DVC about this. I think this decision is WDWs to make not DVC's just as I'm sure the AP discount was a decision of WDW even if DVC and its members have been longing for it.
There is no sense in implementing a program, ANY program, if nobody will use it. As Dean said, there was a DVC meal plan years ago and it was discontinued due to lack of interest.
While I agree that Disney would not implement discount programs in direct response to demand, it goes without saying that a program is worthless to Disney unless they are reasonably certain that sufficient demand DOES exist.
For example, in the case of the APs, Disney is taking a gamble that the increase in AP purchases will more than offset the hit they are taking by lowering costs to those who will already buy APs. I myself will save $300 next time I buy APs for my family, and Disney is risking that money on the hopes that sales of new APs to DVC members will more than offset the loss they experience on my family.
They were under no obligation to offer an AP discount just because thousands of DVC members asked for it. But the constant barrage of requests did tell them that the demand exists. DVC / Disney was then able to review the current AP sales records for DVC members, and determine that sufficient growth potential exists to warrant an AP sales incentive (discount.)
But still, does anyone know why it wouln't benefit WDW to extend this discount card to AP holders and DVC members?
Sure. When one is a Florida resident (presumedly a resident of Orlando or the surrounding area), one has thousands of dining choices within immediate reach. Disney is trying to attract those folks who could otherwise dine at Sizzler or Outback or Applebees when they want a night out.
The purpose of most discount programs is to generate NEW sales--not just to get a few dollars up front and hope that those who participate will not spend sufficient dollars to offset the initial investment.
In the case of Florida residents, Disney is hoping to take daily business away from off-site establishments in the area. They are willing to accept a lower profit margin in exchange for earning those new sales.
Florida residents at WDW are largely a mobile group. They have their own car and go to any restaurant that suits their tastes. On the other hand, many DVC members and AP holders vacationing at WDW do not have a rental car with them and therefore represent a captive audience. AP holders and DVC members with no transportation are virtually compelled to use the WDW dining network. There's little to be gained by offering greater discounts.
Now if sufficient demand were demonstrated, that may change the situation in Disney / DVC's eyes. Again, make Disney aware of the need from your perspective. If enough people are of the same mind, perhaps a program will materialize.