You've over-estimated Disney's influence. Yes, it's not 100% free market, because they do help to set the floor. But they refuse only about 1% of contracts.
100% of contracts with a total sale price ending in .33 cents passes ROFR because of 33 Royal Street in New Orleans Square.
I can make up statistics as well. Where are you finding that only "about 1% of contracts" are taken in ROFR? Based on reports from dvcresalemarket.com (I don't see other brokers deviating much lower from these numbers given how hard DVCRM pushes the highest prices among brokers), resale buyback rates have been as follows:
2016 4.4%
2017 6.9%
2018 10.5%
2019 16.3%
It wasn’t my assertion that Disney is intentionally propping up the market. I don’t believe Disney has set that as an objective. It is, however, my position that Disney’s actions, whatever the motivation, effects the market. And like being pregnant, a free market is binary. Either it is a free market with buyers and sellers setting market value, or it’s not.
So chicken or egg, which came first? Did Disney "decide" to lower the resale price, and THEN the resale prices dropped?
OR... what actually happened -- prices kept dropping and dropping, so Disney kept dropping their ROFR price.
You're distorting my point and creating a position I never took. Disney doesn't "decide" to set a lower resale price, they can simply decide to not buy back lower prices, or buy back less. There is an important distinction in this point, as you are painting the picture of Disney actively doing things to manipulate the market. All they have to do is not buy back and the market will start to set its own floor.
You bring up BLT as an example, so let's look at that. Clearly the price on BLT resale has dropped over this past year. In 2019 the average passing price each quarter on the ROFR board was as follows (excluding contracts <100 points or >200 points):
Q1-2019 - $140.11
Q2-2019 - $147.65
Q3-2019 - $142.85
Q4-2019 - $143.38
Q1-2020 - $139.15
Q2-2020 - $136.53
Q3-2020 - $135.02
So if this were true market forces, it would suggest that either demand has dropped for BLT, or supply has increased. Demand seems steady as through 2019 DVCRM reported 354 contracts sold at BLT. Through November 2019, 307 contracts were sold. A 14% drop, but nothing significant and it excludes December sales. There are no indications that sellers have flooded the resale market with BLT contracts.
More interestingly, through 2019 DVCRM reported 88 BLT contracts taken in ROFR. That represents 25% of the 354 contracts sold. Through 2020, DVCRM has reported 14 BLT contracts taken in ROFR. That represents 5% of the 307 contracts sold through November.
When contracts stop getting taken, buyers will test the floor. It doesn't happen overnight, but prices do eventually drop.
Disney sold 31,887 BLT points in 2019. In 2020, they sold 20,071. A 37% Drop. If you exclude Sales from March-July closure, there was actually a 2% increase in BLT direct points purchased, going from 19,167 points sold in 2019 to 19,536 points sold in 2020.
If Disney is only buying the cheapest contracts to re-sell, you would expect to see a commensurate drop in taken contracts (excluding the closure period you would expect the same rate of buybacks), or some correlation between taken contracts and points sold. Instead what you see is that BLT taken contracts at DVCRM for BLT dropped 85% year over year.
When Disney stops buying back, markets test the floor. If allowed to continue testing the floor, prices would eventually drop over time. That's "what actually happened" with BLT.