Actually Goodings isn't much more expensive than the suburbs of Philly... just for comparison.
I was there two weeks ago, and some things were CHEAPER than where we live in Delaware County....
I found it comparable to Genaurdi's or Zagaras'.
As for a cheaper store, there is a Publix around somewhere, and a Winn Dixie near the Goodings. We just went to the Goodings on International Drive because it was convenient, and we didn't get lost coming back from it!
They do not double or triple coupons in Florida, face value only!