Long range RFID tracking sensors installed

[BuzzinDownToDisney]

Curious how will it track if I make a purchase if I pay in cash, rather than use my MB?

This entire debate stems around hypothetical spam phone calls made by hypothetical Disney marketers sometime in the future.

Maybe we should give the company who's #1 priority is making sure their customer has such a positive experience, so they become repeat customers and spend more money, a pass.

Some people make the intentions of Disney Corporate to be more nefarious than any villain in one of their movies.

 

[JanaDee]

Curious how will it track if I make a purchase if I pay in cash, rather than use my MB?

This entire debate stems around hypothetical spam phone calls made by hypothetical Disney marketers sometime in the future.

Maybe we should give the company who's #1 priority is making sure their customer has such a positive experience, so they become repeat customers and spend more money, a pass.

Some people make the intentions of Disney Corporate to be more nefarious than any villain in one of their movies.

Their number 1 priority is parting you from as much of your money as possible. Don't believe me? Look up what Disney corporate has said about FP+.

 

[BuzzinDownToDisney]

Their number 1 priority is parting you from as much of your money as possible. Don't believe me? Look up what Disney corporate has said about FP+.

Oh I am aware of that, and the thing is I am perfectly fine with it. Somehow I don't see anything wrong with them wanting to drain my wallet, if their methods o doing so are treating my family like royalty no matter where we are and literally making my kid have the best day of his early life. I feel a heckuva lot better after that than draining thousands per year for my mortgage to a bank that won't even give me a free pen.

 

[JoeA]

I'm sitting in the Omaha airport waiting for my flight back to Denver, wearing my magic band from our trip back in May. A Disney employee just walked up to me and asked if I was coming back to the parks again anytime soon! Man, this thing is creepy!! How did they know!?!

 

[surferdave]

This is no different than when you visit a website and AdWords or any of the other web advertisers retarget the ads to you. Let's say you want to see what the new Ford Mustang looks like. You are not actually buying it or be remotely interested in buying but the ad trackers know you visited the site so for the next couple of days you have car maker ads following you around.

Man, I wish it was just a couple of days. My younger brother is an avid fisherman, so for Christmas I shopped on line in places like bassproshop.com for about 30 minutes, found something for him and was done with it. The Dis and several other sites I visit spent the next several months trying to make a fisherman out of me.

You don't have to be a tin foil hat conspiracy theorist to find surveillance directed advertising tiresome. I've always found that the bots that try to "personalize" my experience miss the mark badly and become annoying, kind of like a sales clerk in a department store following me around making suggestions.

 

[Yellowstonetim]

For a company whose job it is to part me from my money - which only happens when they make me happy and give me things and experiences I want - information is the key to everything. These scanners will give them lots of information to make me happy and give me what I want.

In fact, the scanners will keep them from bothering me. No more CM's begging for you to answer questions in a survey and collecting sometimes wrong answers. Now they will know. And what will they know? Where I was in the park and what I rode and what I bought.

Big deal. How is that creepy at all? Creepy is all the cameras you run across throughout your day that you don't see which are recording your every move. I will wear a band and know exactly where and when Disney is tracking me for my benefit. Bring it on. Learn and improve. Give me a better experience. Here is my money.

 

[Richard M Nixon]

Remember that gmail and facebook are some of the biggest proponents of hyper-targeted marketing. Gmail reads the text of your email to send you targeted ads and Facebook looks at your interests and posts to market to you. Those are both companies that most people interact with on a near daily basis. Even with more continual tracking of magicbands, Disney is not using personal data nearly as extensively as these companies.

Does anyone really believe that Disney will start mailing out catalogs and calling your cell phone to try and get you to buy something while on the vacation you just spent thousands on?

 

[JimmyV]

Buy a hard plastic park pass from Undercover Tourist. Don't buy or use a Magic Band. Problem solved. Conspiracy foiled. You can't say "I love MBs" and at the same time say "I hate RFID tracking." It is, was, and always will be the single most important functionality of the bands. The geniuses who came up with the idea and convinced senior management to employ them didn't do so because they were neat devices that could open your hotel room door. Disney did not invest $$$ just to give you a new way to unlock your door.

 

[POOHsie]

We used KTTW cards for years to charge Disney purchases and meals/tips to our resort room. Disney knew I was at World of Disney on Tuesday am, House of Blues for lunch, Bongo's later for drinks. They knew when I spent, what I purchased, and how much I spent (by resort charging) every day for my entire WDW trip. Disney tracking is not new.

 

[JimmyV]

We used KTTW cards for years to charge Disney purchases and meals/tips to our resort room. Disney knew I was at World of Disney on Tuesday am, House of Blues for lunch, Bongo's later for drinks. They knew when I spent, what I purchased, and how much I spent (by resort charging) every day for my entire WDW trip. Disney tracking is not new.

Without suggesting that I have any concerns one way or the other, under the old system, Disney didn't know what it didn't know. Now it knows what it didn't know. Yes, with the KTTW card, they know what you bought. But they didn't know how much time you spent in a store browsing without buying anything. They know how many beers you bought at Rose & Crown. But they didn't know how long you hung out there. Now they do and to them, this is important information.

 

[POOHsie]

Without suggesting that I have any concerns one way or the other, under the old system, Disney didn't know what it didn't know. Now it knows what it didn't know. Yes, with the KTTW card, they know what you bought. But they didn't know how much time you spent in a store browsing without buying anything. They know how many beers you bought at Rose & Crown. But they didn't know how long you hung out there. Now they do and to them, this is important information.

Well, goodie for them! They don't know if I'm browsing to pass the time, or browsing bc we vowed to only spend X dollars on souvenirs, or browsing bc their stuff is so cheap that I won't be bothered buying it. If they want to learn ways to make me spend if I'm just browsing, they would have the answer that all retailers want to know about its fickle customers. If Disney wants to know why we're lingering too long at R&C (slow service, hiding from the rain, waiting for friends to join us), MBs won't tell them that. If Disney learns what rides we pick first, and if we go right or we go left when we exit, hurray for them! Frankly, we don't know ourselves, so what they gain from following us around electronically is what scientists learn from monitoring cats in the neighborhood: Not much.

 

[JimmyV]

Well, goodie for them! They don't know if I'm browsing to pass the time, or browsing bc we vowed to only spend X dollars on souvenirs, or browsing bc their stuff is so cheap that I won't be bothered buying it. If they want to learn ways to make me spend if I'm just browsing, they would have the answer that all retailers want to know about its fickle customers. If Disney wants to know why we're lingering too long at R&C (slow service, hiding from the rain, waiting for friends to join us), MBs won't tell them that. If Disney learns what rides we pick first, and if we go right or we go left when we exit, hurray for them! Frankly, we don't know ourselves, so what they gain from following us around electronically is what scientists learn from monitoring cats in the neighborhood: Not much.

Disney is spending billions with the expectation that it can glean more from you than it can from neighborhood cats. I'm not a social scientist nor am I in marketing so I have no idea if any of this voodoo works. But this is a huge wager on the technology and it isn't going anywhere.

 

[POOHsie]

Disney is spending billions with the expectation that it can glean more from you than it can from neighborhood cats. I'm not a social scientist nor am I in marketing so I have no idea if any of this voodoo works. But this is a huge wager on the technology and it isn't going anywhere.

I agree that Disney hopes to enhance its profits by getting more detailed info from its customers. However, if Disney doesn't know my motives, following me around won't tell them. Enough people complain about their trashy merchandise, high prices and questionable quality food, and that doesn't seem to have any effect. We already gave them the answers to why we hold back spending more, and they don't accept it. Their program is a very expensive folly. They can take their super-secret high-tech big money toys and watch us day and night. It won't change the answer. What their customers want (and don't get from Disney like we used to) is PERCEIVED VALUE for money spent.

 

[Networth]

However, if Disney doesn't know my motives, following me around won't tell them.

If you go to a WDW bar whats generally your motive? If you have a FP at 11am at MK in Fantasyland they know your going to be in MK, in Fantasyland at 11 am to ride Peter pan, thats your motive. If you go into a store they will now if you go in, for how long you stay, what time of day, and what you do or do not buy with out even making a purchase, why did you go into that store? was your family with you their tracking their bands too, or maybe you were alone and just browsing out of boredom. Point being you can get a good idea of a persons motives based one where they are what they spend and how long they remain at that place. If not that you can get a better general idea than just the swipe of a card its about as close to mind reading as their going to get.

 

[agavegirl1]

Somewhere in the neighborhood of 10 months ago, when the specifics of Magic Bands was being discussed, I followed a thread about this very subject. Using the bands was optional then for the test resort(s). I believe you can still opt for the card which does not include long range "tracking". If not, you can pull out the band for what you need it for and tuck it into an RFID blocking pocket or purse when you don't. I am just very curious what they use the information for. If it to send more buses to the right place for efficiency or staff an area of the park better...go for it. If it is to sell my purchasing patterns and touring style to some outside entity, then I don't want to participate in that. Just waiting to see.

Meanwhile, I don't know if you know but WDW already uses facial recognition software in certain areas near entrances so unless we enter wearing hoodies and sunglasses, we are being tracked.

 

[Luvchefmic]

Somewhere in the neighborhood of 10 months ago, when the specifics of Magic Bands was being discussed, I followed a thread about this very subject. Using the bands was optional then for the test resort(s). I believe you can still opt for the card which does not include long range "tracking". If not, you can pull out the band for what you need it for and tuck it into an RFID blocking pocket or purse when you don't. I am just very curious what they use the information for. If it to send more buses to the right place for efficiency or staff an area of the park better...go for it. If it is to sell my purchasing patterns and touring style to some outside entity, then I don't want to participate in that. Just waiting to see.

Meanwhile, I don't know if you know but WDW already uses facial recognition software in certain areas near entrances so unless we enter wearing hoodies and sunglasses, we are being tracked.

Have never heard this would love to know your source

 

[Networth]

Have never heard this would love to know your source

http://www.businessinsider.com/this...lations-about-trapwire-spying-are-true-2012-8

 

[Dannek]

Somewhere in the neighborhood of 10 months ago, when the specifics of Magic Bands was being discussed, I followed a thread about this very subject. Using the bands was optional then for the test resort(s). I believe you can still opt for the card which does not include long range "tracking". If not, you can pull out the band for what you need it for and tuck it into an RFID blocking pocket or purse when you don't. I am just very curious what they use the information for. If it to send more buses to the right place for efficiency or staff an area of the park better...go for it. If it is to sell my purchasing patterns and touring style to some outside entity, then I don't want to participate in that. Just waiting to see.

Meanwhile, I don't know if you know but WDW already uses facial recognition software in certain areas near entrances so unless we enter wearing hoodies and sunglasses, we are being tracked.

I don't see any problem here.

Disney could have installed the sensors inside the entrances to see how many people are visiting each store and at what times. This information would be valuable in deciding where to hold sales, special events, etc. to drive attendance to the lesser performing stores. It tells them what stores are successful and which ones they need to drive more foot traffic into.

And as for cameras, most people already know that when you enter a major casino in Las Vegas you are being video monitored 99 percent of the time you are on the property, casino or hotel. Only the bathrooms are immune from this. Major Airports, sports venues, large malls, etc. all have you under video surveillance the whole time you are there. Go for a trip to Chicago or NYC and hit the tourist areas, and sure enough you are under video surveillance both above and below the streets.

So I don't see how Disney is any different...

 

[jo-jo]

Would someone at disney freak if we tied our magic bands to balloons and let them fly away????

 

[pampam]

Jo jo, make sure that you don't put charging priviliges on it before you do that.