I just got off the phone with Loews Reserations customer service (1-800-23-LOEWS). I wanted to give them my LOEWS FIRST card number for my reservation at HRH next week. I was told that since HRH is not a "business hotel" I cannot get a room upgrade OR a welcome gift. But I could get the 500 airline miles from AA. This must be some new policy because I've read a lot of good things from people who used their Loews cards at Hard Rock Hotel. I also tried calling the hotel directly to give them my card number, but they told me to call the Loews number...