This is true.
The problem is that for many years the guarantee was indeed worded as they would stand by their stuff for forever, no questions asked. It's why my mom bought important things there. And when I went to get help from them over things that disintegrated for no good reason (IMO time is no excuse when something has been cared for and was sold with such a guarantee) I got no help at all.
Alas my mom had since died, and she was the one who literally grew up with them and their formerly amazing guarantee, and she bought the items because of that guarantee, and I could not convince them that saying no isn't part of what they used to do, when she bought the items.
I recently realized I could fit into a jacket purchased from them at the same time. It's perfect. The other items should have remained perfect too. But they have now been in the landfill for years because LL changed their lifetime guarantee from when the items were purchased. Since they don't stand behind their items despite pretending they do, I changed my mom's lifelong traditional of purchasing from them, and have NEVER bought from them as an adult.
That is not accurate either.
Their guarantee states "Our products are guaranteed to give 100% satisfaction in every way. Return anything purchased from us at any time if it proves otherwise. We do not want you to have anything from LL Bean that is not completely satisfactory."
This is the SAME guarantee that they have had for over 100 years - the wording has not changed since Leon Leonwood Bean (L.L. himself!) penned it in 1912.
YOU can not bring back something that SHE bought and say it didn't satisfy YOU. The guarantee is for the original purchaser, not for generation after generation. If SHE had returned the items, that would have been fine.
There was NEVER EVER a "lifetime guarantee" on ANY LL Bean item. The Satisfaction Guarantee is an individual choice - what you would call something satisfactory wouldn't be what someone else would. Do you really expect a pair of slippers, for an example, to last you 20 years? I don't. But if you did, then they'd replace them for you. But not for me because I do not have unrealistic expectations of consumable items. (this is just an example - I know no one mentioned slippers)
They do stand behind their items, and to accuse them of not doing so is not fair. There are THOUSANDS of dollars worth of items returned that they replace (or refund if one has a receipt), on a daily basis. That may sound like a lot, but considering that they have thousands and thousands of customers and must sell in upwards of a hundred thousand dollars a day (I don't know actual figures - I'm guessing here) then that's not a huge percentage of 'dissatisfied customers'. I think I read once that like 3% of items are returned and about 1% of THOSE are fraudulent returns. That's not many returns at all. Think about the percentage that
Walmart and other stores have. And THEY only offer a 30-90 day money back 'guarantee' on SOME products WITH a receipt.
It really grinds my gears to have people complain about the LL Bean guarantee when they do not understand the nature of it. It is not, nor ever has been, a lifetime guarantee.