If American flew direct to Orlando, I think they would be very popular. They have 34" seat pitch. This is great compared with the pathetic 30" of Virgin. Just travelled with B.A, supposed to be 31". The seats looked close so I asked the stewardess who said the plane (777) was a "charter" configuration with less legroom! How annoying is that? It looked the same as Virgin, although the seat did feel a little wider. I really like Virgin (except the 30"). It's a shame we don't have more direct flights to choose from. Also I must admit seeing only 2 engines on that 777 didn't fill me with confidence, & it flew on a southerly route straight accross the pond!