To be fair, here is the rest of a similar quote from Bob Iger.
While the challenging global economy impacted our performance in the quarter, we remain encouraged by the relative strength of our businesses. The Disney brand continues to differentiate us in the global marketplace. Our business strategy, with its emphasis on creativity, technology and international expansion to grow shareholder value, is working. And we’ve proven our commitment to making our operations more efficient while preserving quality.
http://corporate.disney.go.com/investors/presentations/2009_07_30_q3-fy09-earnings-transcript.pdf
It would be foolish to believe that Disney has not been impacted by the downturn in the economy. However, that doesn't mean that they have failed. Of course the Disney Company has suffered. What company hasn't.....what travel/leisure company hasn't?
You quoted an article which said that Hotel Occupancy was down 54%. However, Disney has managed to maintain the same Hotel occupancy as they did last year. That itself you have to admit is an achievement.
Here is a quote from Tom Staggs which basically explains their approach
"Overall, per capita guest spending at our domestic parks came in 6 percent lower than Q3 last year. Hotel occupancy in Orlando was 91%, which is actually within about a half a percentage point of last year’s Q3, driven partly by the “Buy 4, Get 3 Free” promotion. In Anaheim, occupancy came in at 83%, down by 8 percentage points. Per room spending at our domestic resorts decreased by 9%.
Our Parks operating team has continued to do a good job of offsetting a portion of our revenue declines by reducing costs. There is a limit to those opportunities, given the relatively high volume of business we’ve been achieving."
Essentially their attendance is the same and Hotel Occupancy is the same since they have lowered their rates, yet their revenue decreased. So either they have to charge more for the rooms or charge guests more once they arive.
Their occupancy is at 91%, lowering prices is not going to bring in more people.
I guess I dont see the disconnect between what I have posted and what you have posted.
Nowhere have I suggested that Disney has failed.
Disney is offering promotions in virtually every area and at times of the year that are typically the busiest.
Have you ever lnown Disney to offer free dining or "7 for 4" during the holiday season? Have you ever seen Disney offer discounts during Spring break.
Have you ever seen Disney offer "kids sail free" on 7 might cruises? Have you ever seen Disney offer Annual Passhiolders extensions or offer a weekday annual pass?
My answer to all of the questions above would be no. I see these moves as unprecendented.
My point in all of this is that I see Disney scrambling to fill rooms and to get bodies in the parks while offering less value, less services and raising prices.
As a consumer of almost all things Disney, I see this as a bad move. I am a die hard Disney fan and this leaves a bad taste in my mouth.
I could even forgive Disney if they came out and said that in order to maintain their exceedingly high standards, prices would have to increase.
No one likes paying higher prices, but according to the old expression, you get what you pay for.
But sadly, that is not what Disney is doing. Disney is releasing staff, cutting performances, loweing food quality and taking away the perks and pixie dust that make Disney magical.
I see Disney as charging more for less and in my opinion that is a very sad state of affairs.
I think even worse than a bad economy is the fact that Disney is pushing guests to the point of seeing Disney as a poor value. I think that will be far more difficult to overcome and have a much longer effect than Disney is projecting.
Disney has always trained their guests to expect prices to be higher and parks to be more crowded during peak times of the year. That model has worked for Disney for a very long time and the Disney guest has agreed to it.
In a similar vein,
Disney Cruise Line has always let guests know that the lowest prices are available when dates are first released. The bigger the crowd on the ship....the higher the price. This model has had folks lining up to book the very best prices on the day the dates are released.
DCL has recently put out 2011 sail dates and they are much higher rate than the previous year. I understand that as prices continue to increase, but in the meantime DCl is offering incredible promtions for sail dates that are not full. To the snart guest, this says "wait and see" instead of "do it now"
As DCL releases these incredible promtions, they are doing it for new bookings only. If you were a good customer and booked your dates when DCL first released them, you kinda get the shaft and get stuck paying a much higher price as there is a penalty associated with canceling after a certain date.
The byproduct of this business model is that loyal guests that were normally clamoring for DCL to release dates so that they could book at the lowest prices are waiting longer for DCL to offer price slashing promotions.
Disney has spent many years doing something they refer to as "maintaining their brand integrity."
In my opinion, the business model Disney is now using is having the opposite effect. I believe it's shiort sighted. Disney is re-training their guests to wait and see if a better deal comes along.
I believe this, along with the feeling that guests are seeing less of a value and being charged more for it are going to have long term effects that Disney is going to regret.