LA Times Article: Theme Parks Still Looking for Visitors

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http://www.latimes.com/business/printedition/la-fi-theme24aug24.story?coll

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Some of the interesting quotes...

Nationwide, attendance this year at theme parks is expected to be down about 15%, analysts said. At Disney's California Adventure, attendance is forecast to be off 20%, while its companion park, Disneyland, probably will see no change in attendance figures.

Pressler blames some of the attendance issues on the drop-off in international tourists--which make up 20% of the two Disney theme parks' overall visitors--and guests being more careful this summer with their spending.

But Disneyland continues to perform solidly. Last weekend, Disneyland's attendance topped 50,000 on Saturday, while California Adventure's skimmed the 17,000 mark, said management sources. Disneyland has never discounted admission during the summer, nor has it offered free admission for children.

Other theme parks have kept attendance somewhat steady this summer by offering deep discounts. Sea World in San Diego and Busch Gardens in Tampa, Fla., for example, have offered free admission for the rest of the year to guests who purchased one full-price ticket in the spring.

At Knott's Berry Farm in Buena Park, where healthy crowds are turning out for a new roller coaster, discount coupons routinely are offered through grocery stores and fast-food chains. At times, Knott's gives discounts to guests who bring a Coca-Cola product.

Similar offers have helped boost attendance by as much as 28% at Universal Studios, which since mid-June has allowed kids 15 and under free admission with a paying adult. Spokesman Eliot Sekular said the summer has been one of the strongest as a result, with the park also opening two attractions, including one featuring Spider-Man.
 
"People still don't get what [California Adventure] is about," said Tim O'Brien, a senior editor at Amusement Business, which tracks attendance and other industry trends.

Uh -- Maybe ME and Disney management are the ones who "don't get" it. There's not much there to "get". :rolleyes:

"Pressler said a lack of demand this summer has prompted the closures of some restaurants inside California Adventure, which also has shorter operating hours..."

Yeah -- that'll bring people in - close the few places to eat and shorten the park hours. That will make guests want to come in DROVES! :jester: :rolleyes:
 
Last year while visiting DCA, I was very surprised at the number of eating places and rides that weren't operating the day we were there. I thought it was odd, to charge full price to enter, and then not have all operating. I can understand things being unoperable due to refurbs etc., but this just didn't seem fair. Seems they should discount the entrance fee if certain big attractions are not operating due to attendance. I know years ago at Universal in FLA. when we went to buy our tickets, they told us that several attractions were having "issues" and not going to be operating for the day. We could either choose not to go in, or pay full price and they gave us complimentary tickets to return again at another time. I thought that was pretty cool.
 
There is no reason as to why a park (barring a malfunction) shouldn't be running all attractions & all shops for the complete hours that the park is open. The higher-ups think that the public doesn't get it? They totally get it - it's called DCA kinda sucks & most people would have killed to get Disney Sea or Westcot instead.
 

Originally posted by Luv2Roam
Yeah -- that'll bring people in - close the few places to eat and shorten the park hours. That will make guests want to come in DROVES! :jester: :rolleyes:

The exact same philosophy which has worked so well in driving Epcot's Future World attendance, but that's (literally) another thread...
 
There is no reason as to why a park (barring a malfunction) shouldn't be running all attractions & all shops for the complete hours that the park is open.
I wish I could remember exactly who on this board said it (I think in reply to the Adventureland starting late). I think it was AV, but I could be wrong. And I know I’ve seen it in print. But it occurs to me that Walt NEVER liked the look of early closings of anything. He called it a “bad” SHOW. And I heartily agree!!! It is a very bad SHOW. Why is it that we all "get it", but the current administration does not!! :(
 
Wow!!!

DCA down 20% from last year?? Boy, you must be able to throw a bowling ball down Paradise Pier and not hit anyone. We were there last year (June) and crowds were thin then! Somehow it doesn't surprise me, since this park lacks a "theme" and cohesion. I found it as stimuating as a state fair, so it's no wonder people aren't flocking back.

Don't get me wrong, Animation and Soaring are great, but they sure don't carry the park. Screamin?? :::Yawn::: Superstar Limo? What a HOOT!! We rode it about 5 times as a "cult favorite" We also never realized the importance Whoopie played in the development of CA!!!!!

In addition, we were told on the Tram ride from the parking lot to the park that the park would close at 10 p.m. yet the nights we were there it closed at 9:00. Now THAT was surprising!!!

pin
remember the magic
DVC/BCV 2002
 
It should be noted that the discounts in the articles given by Knott’s and Six Flags have been going on for years. They were not added just for this summer. Universal’s kids-free discount started in response to the same discount given at DCA last year. And Disney Southern California annual pass as being is the same price as a ticket to Disneyland and California Adventure – it’s virtual the same deal as the “free” passes being given at Sea World and Universal.

I’m very surprised they got any company source to leak the attendance figures to the Times. There’s been a huge campaign to keep the problem out of the headlines and away from the stockholders. On possible reason is that last weekend (I think) had The Monkees playing for the end of the DCA concert series and drove attendance for that day about 5,000 higher than normal. Of course those were all annual passport holders so revenues didn’t increase for that day – but it takes the edge of the numbers for the press.

One other rumor people are hearing is that the rate of attendance decline is actually increasing. Early this year, attendance was supposed to be down on 7%. By the start of the summer it crossed 10%. Now…. There are some whispers that projections for this fall will actually be lower than last year’s post-9/11 attendance. And all of this comes after a solid year of nonstop advertising, discounts and ticket giveaways. And they show the park on the local ABC news (weather, promos, commercial bumpers, etc.) that the image of the Sun Wheel seems to be burned into the monitors they have on the set.

Further cuts are rumored being made in the park. Various shows and character bits are rumored to be cancelled and the holiday lagoon show has been terminated. The hope is that someone in Anaheim is realizing minor and half hearted tweaks aren’t going to improve the place in the slightest and they’ve simply wasted a year.

There is a rush to get the Flik’s carnival area open as early as possible. Rumors say Operations is setting up enough line to accommodate 90 minutes worth of guests clamoring to get in the new acre. That figure was based on the experience of opening ToonTown a decade ago. It has also been commented that no one really believes the Flik’s is going to be all that popular, but “90 minute waits” looks really good on the PowerPoint presentations given in Burbank. And it’s nice just to live that fantasy for a while. The general opinion is that there will be a couple week bounce from all the annual passholders coming in to look, and then Flik’s will have no lasting impact on DCA.

Not a pretty picture. California Adventure seems like it’s going into hibernation for the winter. Hopefully in the spring the place will have a new corporate management that will make the tough decisions to turn the place around.
 
Hmm, I wonder if the higher-ups might be considering following the Six Flags playbook & making DCA a seasonal park?

DLR is no stranger to lowering prices to get people in the gates. About 10 years ago, DL would offer a deal to CA residents to get into the park for $10 through the fall months.
 
Actually from what i have read alot of parks are doing very good this year. From SF latest report they said most of the decline in attendance was casued by large dop-offs at Six Flags over Texas, Six Flags Ohio and Six Flags Great Adventure while the rest are doing well and from my own experience Six Flags Great America has been busier than i have seen it in years.
Cedar Point's attendance is up and Holiday World in Indiana is setting a record attendance this year so not all parks are doing as bad as some disney parks. Maybe DCA should offer guests free parking and free soda as a inducement like some parks offer all their guests!!
 
And speaking of Holiday World...

http://www.coasterbuzz.com/news/news.asp?NewsID=4359

More attendance records toppled, Holiday World plans expansion 8/12/2002, 8:46:28 AM (ET) - posted by Raven Maven

For the second week in a row, attendance records at Holiday World & Splashin' Safari have been shattered as a record number of visitors vacationed at the theme and water park combo.

“We’re taking a hard look at what ride or attraction to add for next season,” says Will Koch, the parks’ president. “The key words in our 2003 expansion search are ‘quality’ and ‘capacity.’”

Koch says this year's attendance explosion has caused him to be faced with a new challenge. “In the past, it's always been ‘build it and they will come,’” he explains. “But for 2003, it's ‘they’re coming—so build something!’”

Overall, seasonal attendance at Holiday World & Splashin' Safari continues to surpass last year's record season by 21 percent.

Saturday, August 10, a record number of 16,222 guests visited the parks, toppling the record set just last Saturday. In addition, the parks set a new weekday record of 11,722 on Friday. And the week of August 5 through 11 surpassed the previous week’s record attendance by 13 percent, as the parks hosted nearly 80,000 visitors.

Although Koch has not yet made a decision regarding what to add to Holiday World & Splashin' Safari for the 2003 season, he promises to make a decision and announce the parks’ expansion project in the fall.

If 11,700 people can visit a little park in Indiana on a weekday and 16,200 on a weekend, DCA has no excuse with the amount of people in the S. CA area. Disney needs to make the locals love this park as much as the Indianan's love Holiday World.
 
Comparing the numbers for Holiday World and DCA really put the problems of DCA in a different light. I wonder if the Disney board is aware of the similar attendance between the two parks.
 
The difference is one park-Holiday World cares about their guests more than the other and goes out of their way to make the guests happy. Ive only heard good things about that park from cleaniness to the employee interaction with guests and hope to visit that park next year!!
 
Its been 5 months since we visited DCA. After our visit, I posted a review that said the park really wasn't that bad, but it was not up to what I would consider Disney standards.

5 months later, when I look back at the park, remember only 3 things.
1) The animation Pavilion. This is easily the best thing in the park.
2) Soarin over Caifornia. This is a great ride.
3) The cast members. As usual, the Disney cast members went out of their way to be helpful and to make our time in the park was as magical as possible.

The list of things I remember about our last visit to Disneyland would not fit on this page. I have visited this park many, many times, many of the attractions I loved are gone, tommorrowland is an empty shell, and still, even given all of this, Disneyland is 50 times more magical than CA.

California Adventure is an OK park that succeeds in being good from time to time. Disneyland is an outstanding park that succeeds in being magical most of the time, despite all of the attractions it has lost. They opened a simply OK park next to the most magical park on earth, and they are surprised that no one wants to go there? They should have known better.

Still, despite my current position in car #3, I have hope. Sooner or later, someone will notice that quality drives attendance and take action. When that day comes, CA may finally become a park worth remembering.
 
I think one point needs to be made that it seems like the majority of WDW visitors buy APs or Park Hoppers, while most of the DLR guests buy single day tickets.

When visiting the different parks at WDW, most people don't really think to themselves "would I pay the price for a single day ticket for this place?" When you pay the cash for the whole day in one park, you tend to be a lot more conscious of the value of a park. I do like DCA, but I certainly don't think it's worth $45 & apparently most people don't either.
 
Originally posted by Bob O
The difference is one park-Holiday World cares about their guests more than the other and goes out of their way to make the guests happy. Ive only heard good things about that park from cleaniness to the employee interaction with guests and hope to visit that park next year!!

Hi Bob, I've never been to holiday world, but I've seen it on the travel channel roller coaster shows, andI think the Coke thing is cool. I wonder though if the attendance being up in the smaller regional parks, and being down in the larger parks is a result of people being a little more relunctant to put their famliies on a plane - whether terrorism, poor service, or economics - and staying close to home for a small "vacation" rather than loading up and going to Orlando?
 
I also have never been to Holiday World but have to think the sudden increase in attendance is an economy/safety issue, not something they just suddenly started doing. Apparently they have always offered a quality experience,it's just that now more people are taking advantage of it because they are staying closer to home. Eventually people will get bored with "staying home" and venture back to WDW or DLR.
 
DCA was nice.
But Soarin', Screamer, GRR, Maliboomer and sorcerer's workshop is all I would need to do there.
And if I REALLY wanted Maliboomer, rollercoaster or water rides -- I can drive the two hours to Des Moines IA and do Adventureland.
And entrance fee is only $24.
 
I think a park like Holiday World is benefitting from great word of mouth, i haveny heard anything bad about the park and it isnt a thrill park like SF. They have a nice combination of great family rides/a very clean park and treat the guests in a great manner and offer great perks like free parking,free soda,free sun lotion and free tube rentals in the atttached water park which is part of the admission price. maybe disney could learn that you dont have to soak your guests everytime they turn around!!!
 
BobO, it almost sounds like you're describing the way Knotts Berry Farm appeared to me. It has nice rides for all members of the family, appeared clean and the employees were nice. I couldn't complain. :D

Kennywood also appears to be a nice park. I wonder how it's doing? This one is on our short list too.
 












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