Unfortunately nothing. It is a lackluster attraction. It's extremely boring. It's nothing but a slow raft ride that turns slowly and bumps into the sides a little bit. It's a horribly designed attraction. The anticipation of either getting real wet, or completely drenched is the only excitement. Some people don't care about the 2 options of real wet, or drenched so they ride it. Others do and they don't. It only has lines because it has a low volume loading system. What makes it most unfortunate is that without riding the attraction, AK is truly a half day park at best, which increases the crowds at other parks, especially at the MK. Fortunately, Disney is trying to rectify the problem by adding the River of Lights and the stupid Avatar Land, though unfortunately neither will be open by our next trip.