Just for fun, what could Disney do to incentivize direct purchases?

The idea of a direct purchase to convert resale points to qualified points would have the exact opposite effect proposed in this thread. While it might encourage a few people to add-on direct, it would incentivize other people to purchase resale and then add on to qualify. Disney isn't interested in incremental sales; they want all sales. This concept only serves to bolster the resale market.

They could put whatever restriction they want. Can only buy it this month, have to have owned your resale two years, have to buy the package with six days of park tickets, whatever. That way they could eliminate the obvious buy resale and convert loophole. If Disney needs money, this could be a path to money from buyers, like me, who are fine sitting on their resale. Not the craziest idea I've heard.
 
They could put whatever restriction they want. Can only buy it this month, have to have owned your resale two years, have to buy the package with six days of park tickets, whatever. That way they could eliminate the obvious buy resale and convert loophole. If Disney needs money, this could be a path to money from buyers, like me, who are fine sitting on their resale. Not the craziest idea I've heard.

I've wondered for a while now why they don't do this. I agree it would be have to be a limited time offering, but I think TONS of people would jump at it even if it made no financial sense. Seems like an easy way to make a bunch of money really quickly (especially since I'd wager that most people who bought it would never actually use enough "perks" to offset the additional cost). In the long-term, I also think it helps their direct prices since now those upgraded resale points have a higher buy-in and people will either hold on to them longer or need a higher price for them when they go to sell.
 
Interesting idea. I guess they could allow us to upgrade our resale points into direct. It would be a way to print some cash now with no real cost. Not like the Blue Card matters right now, and who cares if you can book at RIV.

They could even price this ridiculously high, like $20/point if you've had the contract over X time, and they'd get tons of takers. I know I'd do it on my VGF, even though I can't make a rational math argument to do it. It's a good way to get some cash out of buyers like me who aren't even considering direct. It's not like anyone wants to sell their 2018 resale contract and buy some RIV.

First, many people want to stay at RIV. Second, people, including me, have indeed sold contracts bought before 2019 to buy RIV. It is a popular resort.

But, my suggestion was to make an even purchase to match, not just pay a small fee to change the points, like the $20/pt you mention, then the status of all points are good everywhere.

For someone like you who hates RIV, I agree, buying matching direct points would not be worth it.
 
First, many people want to stay at RIV. Second, people, including me, have indeed sold contracts bought before 2019 to buy RIV. It is a popular resort.

But, my suggestion was to make an even purchase to match, not just pay a small fee to change the points, like the $20/pt you mention, then the status of all points are good everywhere.

For someone like you who hates RIV, I agree, buying matching direct points would not be worth it.

I agree with you that RIV is a big draw (the sellers never returning to paperwork was the actual reason, but RIV had a lot to do with why we were ok with switching to direct for our second contract). The only reason I don't see point matching working, though, is that the banking system already effectively gives you that option (assuming you don't want to stay at RIV every year). We have exactly half our points in resale and half in direct - our plan right now is to always stay at VGF, but as the kids get older we will be splitting between RIV and VGF (most likely). We need the full amount of points for our 1bd, but our plan is to fully bank one contract each year, and use the other contract for the stay, meaning that every other year we would be using unrestricted points. For someone who is happy with their resale home resort, I don't see the ability to unrestrict all your points as a big draw to doubling your points (especially if you already have some direct). I guess it would work for people for whom the new points+old would put them right at the threshold for a blue card, but I think making it a smaller upgrade fee would be an easier sell rather than trying to convince a ton of people (most likely the people who bought SAP and aren't staying at their home resort anyways) to buy a lot more points.
I think even if Disney were inclined to do this, it would cost them a ton of money (recoding their system, member services hours, plus imagine all the angry people calling in if the system glitched) so the price/pt would have to be pretty high, so maybe it would be a nonstarter anyways. And of course it's all conjecture anyways!
 

I agree with you that RIV is a big draw (the sellers never returning to paperwork was the actual reason, but RIV had a lot to do with why we were ok with switching to direct for our second contract). The only reason I don't see point matching working, though, is that the banking system already effectively gives you that option (assuming you don't want to stay at RIV every year). We have exactly half our points in resale and half in direct - our plan right now is to always stay at VGF, but as the kids get older we will be splitting between RIV and VGF (most likely). We need the full amount of points for our 1bd, but our plan is to fully bank one contract each year, and use the other contract for the stay, meaning that every other year we would be using unrestricted points. For someone who is happy with their resale home resort, I don't see the ability to unrestrict all your points as a big draw to doubling your points (especially if you already have some direct). I guess it would work for people for whom the new points+old would put them right at the threshold for a blue card, but I think making it a smaller upgrade fee would be an easier sell rather than trying to convince a ton of people (most likely the people who bought SAP and aren't staying at their home resort anyways) to buy a lot more points.
I think even if Disney were inclined to do this, it would cost them a ton of money (recoding their system, member services hours, plus imagine all the angry people calling in if the system glitched) so the price/pt would have to be pretty high, so maybe it would be a nonstarter anyways. And of course it's all conjecture anyways!
Yeah I’m with you, I definitely think an upgrade fee per point would be the way to go and a super easy way for them to make money without doing anything really, even people who like their home resort and don’t care about Riviera would probably let the emotional side of Disney make the decision for them, I can already see myself justifying such a purchase.
 
I agree with you that RIV is a big draw (the sellers never returning to paperwork was the actual reason, but RIV had a lot to do with why we were ok with switching to direct for our second contract). The only reason I don't see point matching working, though, is that the banking system already effectively gives you that option (assuming you don't want to stay at RIV every year). We have exactly half our points in resale and half in direct - our plan right now is to always stay at VGF, but as the kids get older we will be splitting between RIV and VGF (most likely). We need the full amount of points for our 1bd, but our plan is to fully bank one contract each year, and use the other contract for the stay, meaning that every other year we would be using unrestricted points. For someone who is happy with their resale home resort, I don't see the ability to unrestrict all your points as a big draw to doubling your points (especially if you already have some direct). I guess it would work for people for whom the new points+old would put them right at the threshold for a blue card, but I think making it a smaller upgrade fee would be an easier sell rather than trying to convince a ton of people (most likely the people who bought SAP and aren't staying at their home resort anyways) to buy a lot more points.
I think even if Disney were inclined to do this, it would cost them a ton of money (recoding their system, member services hours, plus imagine all the angry people calling in if the system glitched) so the price/pt would have to be pretty high, so maybe it would be a nonstarter anyways. And of course it's all conjecture anyways!

I wasn’t talking for blue card. It was for use of points. So, it would simply allow all points owned to be used for all resorts.

Blue card would still need to be direct only. I don’t ever see them changing that.

Right now, with only RIV incentive may not mean much, but once you add the DL hotel, it could open up a lot of add one potentially.

Like I said, if I could get my 100 BLT to be eligible because I add on 100 direct, I’d be happy.

Fun to imagine!
 
I like that DVC doesn’t have daily housekeeping.
I have gone back & forth on this over the years. I have firmly come down on the side of pro housekeeping (not that it matters to me anymore, as I’ve sold my points). [I have stayed cash/rental since, however]
I have never stayed in a studio either, much for the same reason.
At one point I wanted no (limited) housekeeping and 1br or up in order for it to truly feel like a home.
I have come to realize I’d rather have it feel like a vacation, with a hotel room (studio) and daily housekeeping.
That probably sounds strange.
 
Guaranteed shampoo and soap. The way things are going, I fully expect to have to bring my own soon. Nickel and dimeing us for the next 40 years...
Oh you wanted curtains? Bring your own! Then they’ll sell themed curtains in the gift shop.
:confused3
 
I really struggle to understand Disney’s logic in how they manage resale vs. direct, if they lower the price to be about $40 above resale per point I think they’ll get significantly more buyers, so many people want to go direct but an $80-100 per point delta is unreasonable. I would think 2-3x the buyers at a lower price point would be far more favorable on the bottom line than their current direct numbers, not to mention that would get people buying 200+ points instead of the 125 minimum for Blue Card benefits... I assume they know their numbers, I just don’t see how they make more money this way, they are basically feeding a thriving resale market.
 
I really struggle to understand Disney’s logic in how they manage resale vs. direct, if they lower the price to be about $40 above resale per point I think they’ll get significantly more buyers, so many people want to go direct but an $80-100 per point delta is unreasonable. I would think 2-3x the buyers at a lower price point would be far more favorable on the bottom line than their current direct numbers, not to mention that would get people buying 200+ points instead of the 125 minimum for Blue Card benefits... I assume they know their numbers, I just don’t see how they make more money this way, they are basically feeding a thriving resale market.
Pretty sure their ideal buyer for direct doesn't even know about resale.
 
I really struggle to understand Disney’s logic in how they manage resale vs. direct, if they lower the price to be about $40 above resale per point I think they’ll get significantly more buyers, so many people want to go direct but an $80-100 per point delta is unreasonable. I would think 2-3x the buyers at a lower price point would be far more favorable on the bottom line than their current direct numbers, not to mention that would get people buying 200+ points instead of the 125 minimum for Blue Card benefits... I assume they know their numbers, I just don’t see how they make more money this way, they are basically feeding a thriving resale market.
Disney has repeatedly adjusted direct prices to keep them in the neighborhood of 50% above resale.

The thing is they don’t care about selling the sold out resorts. It’s a small income stream with worse margins than you may think.

They want to sell Riviera and Aulani and meet whatever direct demand there is for everything else, but they’re not trying to generate that demand - that’s why you can’t even get on the VGC wait list.

Riviera seems downright bargain priced when compared to VGF, BCV and Poly, and that’s on purpose.
 
Guaranteed buy back for 70% of purchase price for 5 years - provided that current UY points are available. Only for newish resorts. This would inflate resale prices to be less than 30% of new prices which would probably seriously erode that market. In addition, it would provide people security "in case something happens." Yes, if you buy resale, you most likely could sell it for a similar cost, but you would also be paying a commission to the resale broker, waiting for someone to make an offer, etc. Now, most people won't sell in 5 years or won't want to take that hit, but it does provide a sense of security for them.

If they didn't want to make it available to everyone, they could even charge a nominal fee and say if you purchase direct, you have the ability to purchase price protection for 1% of the total cost for 5 years. On a $30,000 purchase that would amount to just $300.

On Disney's side, that leaves a profit of at least 30% to be had if someone takes up that offer. In 5 years, they will most likely have raised prices anyways, so the profit margin may very well be larger. I mean, look at 2016, PVB was $171. Now, Riviera is $201 and PVB is $250. If someone purchased direct and got an offer of 70% for PVB, Disney would offer to purchase at $120, which would be an awesome deal for Disney as current resale is around $140 to $150 per point. Also Disney is ROFR at $133.

It would work for most resorts, with the exception of maybe Aulani. Disney was selling it for around $168. That would mean Disney would have to purchase back at around $118, which is probably higher than what they could get on ROFR. Then again, Aulani's resale market prices would probably jump as there would be less supply. Alternatively, they could only do this for WDW resorts.
 
Interesting idea. I guess they could allow us to upgrade our resale points into direct. It would be a way to print some cash now with no real cost. Not like the Blue Card matters right now, and who cares if you can book at RIV.

They could even price this ridiculously high, like $20/point if you've had the contract over X time, and they'd get tons of takers. I know I'd do it on my VGF, even though I can't make a rational math argument to do it. It's a good way to get some cash out of buyers like me who aren't even considering direct. It's not like anyone wants to sell their 2018 resale contract and buy some RIV.
$20 is very low, not high.
If they ever do that, they would have to price it so it's not convenient to buy resale first then then pay to qualify the points. So the cost to qualify would have to be at least the difference between resale and direct. I'd say they'll ask around $80-$100 pp.
 
Discounts on park tickets would be a great incentive to buy direct for me - that way you really could invite friends and family to stay...or for owners who don’t go multiple times a year.
or
A guaranteed discount to buy whatever replaces your resort when your points expire....
Or
Discount on Disney Dining plans or more fast passes or free mini golf or free refillable mugs..
Or
Lately - a different phone # for MS just for direct buyers would be great! !
 
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Discounts on park tickets would be a great incentive to buy direct for me - that way you really could invite friends and family to stay...or for owners who don’t go multiple times a year.
or
A guaranteed discount to buy whatever replaces your resort when your points expire....
Or
Discount on Disney Dining plans or more fast passes or free mini golf or free refillable mugs..
Or
Lately - a different phone # for MS just for direct buyers would be great! !
These all seem relatively easy and low cost for Disney and I agree they would be significant incentives, heavily discounted friends and family tickets during low seasons would likely make a huge difference.
I would love a guaranteed discount for extension or purchase of my resort in 2042 but I honestly don’t think they’re thinking that far ahead, keep in mind most executives have about a 10 year tenure, they are themselves not incentivized to think about 2042
 

















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