The surprisingly spry, bald-headed character featured in the television spots travels in a colorful retro style bus bringing his signature music - "We Like to Party" by the Vengaboys - and an irresistible invitation to leave the boredom, stress and pressures of everyday life behind, to families across America. He quickly has Dad dropping the rake, Mom putting down the garden hose, and Junior abandoning the lawn mower in an easy decision to take the short trip to Six Flags and a day filled with sheer enjoyment.