Sherry, I am thinking the same way! I used to be a Calif. resident, and the first time I walked through it I thought "Cute, but it would get old pretty quickly." And it sort of did, although I did find that there were lots of little "gems" to discover if you were to take the time. What it was missing, and I think you hit it right on the head, is the "magic" that DL has. I am hoping that the Little Mermaid ride, the World of Color, Carsland, and mostly the retheming of the main drag to echo Walt's early years, will give it a little more "pixie dust." It is not an easy task, trying to make a park "feel" like Disneyland while still being unique and distinctive.....Can you imagine the pressure? I am so glad that my job is simply to enjoy the end result, and not be in any way responsible for it!
What is notable is that at least all of us here (in this thread) have been to DCA and can give an educated opinion on what we like or don't like about it, what needs to be fixed or improved upon, etc. - we at least gave it a fair shot and we learned to like it for its little gems and good rides, or in some folks' cases, decided they didn't like it. Heck, I couldn't skip DCA now even if I wanted to because it has TSMM and Soarin' in it, and those are two of my favorites, so they really roped me in! BUT there is something about DCA that seems to not appeal to newcomers or people who are not HUGE Disney fans. People who are only planning to be at DLR for one day are generally only going into DL (even though I TRY to convince them to get one-day Hoppers!) and DCA is not even a consideration. My friend who lives in Anaheim - who likes DLR and is always on trips with me but doesn't 'get as much out of' the trips as I do (meaning she is not a fanatic like I am), was puzzled when I first suggested we should go into DCA to check it out. She said, "But.....what would we do in there?" And I said, "Well, how are we ever going to know what is in there if we don't go in and look around?" (And now she loves TSMM and Soarin' and Monsters Inc. too!) And yet another friend of mine from Georgia, just back from all 4 parks in WDW, who brought her mom and son to DLR for one day last year, was only planning to go into DL, and DCA was not on the radar at all - that is, until I encouraged her to go in and check it out...which she did...and they loved it. My other friends who live in another part of Orange County had not had APs in years and years, and didn't even consider getting them again, nor had they been in DCA at all....
until I got them Park Hoppers and we all went into DCA and rode Soarin'...and they were at the Disneyland Bank getting their brand new AP photos taken within weeks after that! In fact, now they have Premium APs.
There is something that is deterring people from wanting to go into DCA and see what is there, even though they would all probably enjoy it once they went in, and I can't figure out if it is the California theme that I once thought was so silly when I first heard about it, or if it is the misconception that DCA
ONLY has thrill rides and nothing that is okay for non-thrill ride people. I think many folks at first thought that DCA was going to be a thrill ride-only park, but I don't think any true Disney fan who understands what Disney is all about would ever really think they would do an all-thrill ride park. That is just not their style. Or it could be the misconception that there is nothing much at all to do in DCA. So I don't know what it is precisely that turns people off from even wanting to sample DCA, but there is definitely something. Now, all of these attempts to lure lots of people into DCA could end up being a nightmare in the future because it is a small park, and I imagine that heavy crowds in a small park could be stifling. But Disney is trying to do whatever they can to draw in the masses.
Just as it is baffling what exactly is turning people off from trying DCA, it is also slightly intangible what 'works' so well about Disneyland that it attracts people from all over the world. Yes, it is the hidden gems and the little details everywhere and the characters and the fun rides and the overall feeling of magic, but it is more than that. Something that can't quite be explained. It is almost like a feng shui expert came in to DL back in the '50s and arranged everything so that it just 'flowed' well and that the 'energy' was perfect.

Disneyland just sort of flows well, and there is a happy, positive energy there. It feels like there is a purpose and place for everything, and that everyone belongs there and it doesn't feel disjointed or a tad disconnected like DCA can feel at times. Everything seems like it is in its proper place and there is something for everyone, and I think that all contributes to why DL works so well and is so appealing. Also, it doesn't hurt that Walt actually set foot in DL and walked the grounds and was the mastermind behind everything, so his 'spirit' is very much felt in everything in DL, whereas DCA didn't have the magical, personal touch of Walt. Maybe that would have made all the difference for DCA if he had been able to oversee it?