Interesting USJ Article

WDSearcher

DIS Legend
Joined
Aug 20, 2002
Messages
11,793
I thought this was interesting, considering the conversations lately about Japan and its financial standing.

:earsboy:

Spiderman to the Rescue of Universal Studios Japan

OSAKA (Reuters) – Spiderman, who rescued Sony Corp's earnings a year ago with his smash hit movie, now has the fate of Universal Studios' money-losing Japanese theme park firmly in his weblike clutches. Universal Studios Japan (USJ), which opened in March 2001 as the movie giant's first theme park outside the United States, is hoping a new 3D adventure ride featuring the comic book superhero will help it stage a long-awaited earnings turnaround. The park in the western Japan city of Osaka is run by an affiliate of Vivendi Universal's entertainment division, now in the process of merging with US television network NBC, a unit of conglomerate General Electric. It's now spending a third straight year in the red, according to company forecasts. However, positive signs had been emerging since the Jan 23 arrival of the Spiderman ride and the number of visitors was up some 50% from a year ago, a USJ executive told Reuters. “The impact is quite obvious on weekdays and we want to keep up this good momentum towards the park's third anniversary on March 31,” Yuji Sasaki, a director at the park's operator, USJ Co Ltd, said in an interview. “Because of the Spiderman effect, we aim to slash losses this business year, which will open the way for us to turn profitable next year.” The 54ha park, with rides and other attractions based on Hollywood blockbusters such as Back to the Future, Terminator and Jurassic Park, made a mighty start by drawing 11 million visitors in its first year. But the number slumped 30% in the second year, hit by a rash of scandals over the use of tainted water, excessive usage of explosives for fireworks, and out-of-date food. The result was a net loss of 9.3 billion yen (US$84.3mil) for the year ended March 2003 against a year-earlier loss of 1.1 billion yen, which reflected special charges for the opening. In a make-or-break bid to turn itself around, USJ moved forward the opening of the Spiderman ride by one year. A previous attempt to secure more visitors, the introduction of discount passport tickets last March, had ended up with mixed results: more repeat visitors who spent less money. Per customer spending had recovered to near 8,000 yen in the latter half of 2003/2004 from somewhere above 6,000 yen in the first half, he said. This, coupled with the “Spiderman effect” and cost cuts, was likely to give USJ its first annual profit in 2004/05 after slashing its net loss by around 40% in 2003/04, Sasaki said.

However, in some ways the arrival of the US$127mil Spiderman ride was a double-edged sword as it forced USJ to seek emergency loans from the Osaka municipal government, its biggest shareholder, to cover a fund shortage. This will bring the size of its debts linked to the local government to 23 billion yen, on top of 125 billion yen in syndicated bank loans made at the start of its operations. The latest 5 billion yen of loans from the local government and related bodies raised a few eyebrows, as they came at a time when Japan's deflation and weak spending had already forced a series of theme parks to go under. In February 2003, Huis Ten Bosch, modeled on a 17th-century Dutch town and located in the southern island of Kyushu, collapsed with debts of 229 billion yen in Japan's biggest theme park failure. “We may see more theme park failures,” said Satoru Shinozuka, a researcher at Teikoku Databank. He added that the leisure and resorts segment was one of the most troubled in the “third sector”, in which both the public and private sectors invested. A recent Teikoku survey showed 20% of 430 third-sector leisure and resort companies suffered negative net worth in 2003 and 41% had their capital eroded by accumulated losses. “Still, I don't really think USJ will slide down the ranks. It should keep its status as one of two major forces in the nation's amusement park industry for now,” said Shinozuka. In contrast to the general industry gloom, Tokyo's Disney resorts – Tokyo Disneyland and the adjacent DisneySea, both run by Oriental Land Co Ltd – have sparkled.
 
But the number slumped 30% in the second year, hit by a rash of scandals over the use of tainted water, excessive usage of explosives for fireworks, and out-of-date food.

I realize that the article is about USJ (Japan), but what really caught my eye was the lack of a reference to tourism after 9/11 as a reason for decreased attendance. I guess I've become conditioned to seeing it repeatedly cited and when it's not listed as a reason for a traveling slump, it really jumps out at you. almost like forgetting to capitalize the first letter in a sentence or leaving the period off
 
The Japan parks -- Disney's and Universal's -- are by and large domestic parks. Nearly 90% of their visitors come from within Japan. So the 9/11 attacks in the US aren't going to affect tourism as much as an internal scandal or two.

Plus ... I don't think travel to the Far East suffered nearly as much as travel to Europe. Even though LAX and San Francisco were vaguely mentioned as terrorist targets, there were no major incidents. People weren't afraid of flying through LAX like they were of flying through LaGuardia or JFK. There's also not a lot of European travel to the Far East, as compared to European travel to the US, so they didn't have as much to lose if the Europeans decided to stop traveling for a while. And possibly, with the US out on most European's travel list, places like Japan and Australia picked up a percentage point or two.

:earsboy:
 












Receive up to $1,000 in Onboard Credit and a Gift Basket!
That’s right — when you book your Disney Cruise with Dreams Unlimited Travel, you’ll receive incredible shipboard credits to spend during your vacation!
CLICK HERE


New Posts





DIS Facebook DIS youtube DIS Instagram DIS Pinterest DIS Tiktok DIS Twitter DIS Bluesky

Back
Top Bottom