What is this thread about, anyway. Someone purchases some cups that promise a lifetime refill and then uses them that way. They made the commitment and are coming back to the pizza place, right? Just what Chucky-Cheese wanted!!!! The marketing ploy worked!!!
Now at WDW, it is my understanding that you purchase a mug for unlimited refills for the duration of THAT STAY and then only at that resort, not as a life-time free-refill opportunity. Coming back with your mugs for a separate vacation is tacky, and wrong.
Chucky-Cheese pays pennies for a cup of soda-pop (see, I used both), but it gets customers returning where they will spend money on pizza and games. The promotion is doing exactly what it was meant to do.
I also don't get the comment about how these people were dressed. I've seen people spend hundreds of dollars on jeans that are worn and have holes cut in them. How is this more fashionable than a poor person's second-hand clothing???