Beverly tastes like Campari. Since Campari sells in the U.S., someone must like it. However, its a bitter aperitif, not what we think of when we think soda, so the problem is not Beverly itself, its that your expectation is something sweet and fruity, and you get hit with bitter.
Italians don't drink Beverly like we drink Coke. They drink Beverly like we (and they) drink Campari.