I know the products you are talking about, but I have a different perception I guess. By law to be called ice cream it has to have 10% butter fat. Yes, there are non-dairy desserts, sugar free, fat free, low fat frozen desserts now. But growing up in the 1960;s we RARELY got real ice cream. Too expensive. Most of the freezer in the store was full of ice MILK. Now .......comparing 8 year old me to 68 year old me..........it just seems the freezer case has a larger percentage of actual ice cream than I ever remember.