Yes, they did it (free luggage delivery) to make them money. How does it make money when it's free? Because it's cool to get your luggage delivered directly to your hotel, people tend to pick onsite hotel because of it. The hotel room selection is also one more perk for the guests who care, and I have a feeling that a lot of people will love it. Disney can first try this on a smaller hotel they own such as the Grand Floridian, or a small select number of Pop Century guests, to see how it works out. If it doesn't work, scrap it. And people who don't want to bother choosing don't have to feel left out. For example, Disney can explain that only the bottom 70% of the rooms are out for customer selection; the best rooms are reserved for Disney to choose. So only people who want to choose will bother with it. And yes, I prefer a "worse" room of my own choosing rather than having a chance at a better room. Because it is my choice! Everybody's needs are different! For example, I prefer Pop Century rather than the Polynesian even if they were to cost the same, and I've stayed at both. In fact, I judge the Pop Century to be the absolute best hotel in Disney for my family, even if you don't consider prices. And I've stayed at 6 Disney hotels. But I don't know that many people feel that way. I am quite sure that a large number of people will love the room choice option, though, even if they know that only the less than best rooms are available for choosing.