There are pros and cons to all the cards mentioned: the Plat, the Biz Gold, the personal Gold, and the BBP.
I agree with what
@wanderlust7 suggested and encourage you to consider checking Cardmatch if you’re at all interested in the Platinum to see you’re targeted for the 100k MR offer. But do it only if you’re ready to apply if the offer shows up, because if you close that window you may never see that offer again. The $550 AF is easy enough to recoup from the benefits (not including the ~$1k value on a 100k MR SUB) if you’ve got a plan to use the $200 airline credit, $200 Uber credits, and $100 Saks credit.
The Biz Gold has a public and affiliate link offer of only 35k MR, but you can get a 50k SUB offer on this card by applying through a support link. There are several support links for this card on DISchurners. Alternatively, you could think about getting the Platinum first (especially if you can get the 100k MR targeted offer or even the 75k MR incognito offer), then using the Plat to support yourself to the Biz Gold support link offer for a 15k MR support bonus and the 50k MR SUB. The Plat would take you to 3/24, but the Biz Gold wouldn’t add another card to your */24 count, then you could use the Biz Gold the Plat to support yourself to other Amex biz cards.
The strength of the Biz Gold is in its 20k MR support links. But note that the support clicks on this card and all other Amex MR earning cards are capped at 55k/year. So a Biz Gold will yield only 2 support clicks at the full 20k MR and a third click at 15k MR. A Platinum card will get you at most 3 clicks at its full 15k MR and a 4th click at 10k MR. Ask yourself how many support and self-support clicks do you think you’ll use or get out of these cards in their first year? Also remember that support bonuses totaling $600+/year across all cards will get you a 1099 on the value of these bonuses at 1 cpp.
The new Biz Gold is supposed to earn 4x MR on the two top categories of spend you make every month in gas, restaurants, shipping, advertising, and computer/tech services providers. But as
@wanderlust7 can attest, it’s been glitchy lately.
The Gold and BBP are really fantastic everyday cards. As you know, the Gold earns 4x MR at grocery stores and restaurants. The BBP earns 2x MR on everything, and compliments other MR cards that have higher category bonuses. You’re going to be using these cards almost everyday, and that’ll keep Amex happy. But as you know, the support clicks from these are only 10k MR per approval.
The 50k SUB on the Gold is the highest offer on that card. The BBP has a targeted 20k MR SUB that DoC wrote about this week and you can check the direct link referenced
here to see if you’re targeted. 20k is not a bad start! The BBP has a 10k MR SUB when applying through a support link. So, arguably, supporting yourself from a Biz Gold (20k MR) or Plat (15k MR) along with the 10k MR SUB is a better deal than the 20k MR targeted offer.
I’ll offer more thoughts tomorrow.