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Lego Clears Up Rumors of the Star Wars Line's Demise
Posted by JediTricks on Jan 12, 04.
It would be wise not to count Star Wars out of Lego's repertoire just yet.
Since the announcement last week of Lego taking some hard losses, confusion has been floating around regarding the state of Lego's Star Wars line, so we went to Lego to get the official story and here is what they had to say about the matter:
In the last few days, I've seen much discussion, and recevied many questions about the future of the company. As you probably saw/heard, 2003 was a rough year for the LEGO Company, for a number of reasons. Kjeld has retaken the helm, and has said that we are returning to "our core". Rest assured, "our core" simply means our toy business. Which is to say, our toy product lines present and future.
Licenses
Harry Potter and Star Wars are NOT going away any time soon. Licenses are not going to stop, simply continue to improve. We have to take (and have taken) steps to ensure we manage the peaks and valleys that licensing brings with it (Movie years vs. non-movie years, for example). We are still going to be going after the top licenses with the right brand fit. In fact, we have announced what I think is going to be a great license today: Dora the Explorer
Mindstorms
Mindstorms is not going away, but may continue to evolve. Like all technology products, Mindstorms will continue to grow and improve as consumers gain new technology knowledge and technology itself continues to get better and smaller.
WWYM Line
Another fear I've heard is that the "What Will You Make?" line is going away. This is not true, and the 2003 product line showed great success and potential. Stay tuned for more great WWYM products in 2004!
More information will be forthcoming, as the changes progress.
Jake McKee
Community Development Manager
LEGO Community Development
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There you have it, to borrow from an already-overused quote, the rumors of the Star Wars line's demise have been greatly exaggerated. Lego isn't going away any time soon, and look for more Star Wars Lego product later this year.
a great site for starwars info....
http://sirstevesguide.com
its my window into that particular universe....
DisneyVK