How much does DCL like to pocket per guest/stateroom?

[JohnDaleswife]

Anyone have any idea on the amount of money that DCL likes to make per person/stateroom on their cruises? Such as excursions, drinks, photo packages, gift shop ect. You get my point. I'm sure there is a certain dollar amount set.

 

[DISNEY FANTASY]

Anyone have any idea on the amount of money that DCL likes to make per person/stateroom on their cruises? Such as excursions, drinks, photo packages, gift shop ect. You get my point. I'm sure there is a certain dollar amount set.

No there are targets per cruise,

IE
Fare income.

Then non for income. Port adventures tend to bring in the most commission, in particular Europe and Alaska.
Adult dining.
Shops.
Bars.
Spa income.
Shutters income.
Mixology.
Boutiques.

There is a per cruise amount, do they can set itineraries which ones bring in the most income, and when, so low season and high season and holiday season.

The Bahamas 3/4 nights bring in the most pp, with two sets of cruisers each week. People tend to gave set spending budgets for photos and spa and shopping so pp the 3/4 nights bring in the most. IE if 50% of cruises buy a photo package that's double for the Dream.

Target wise non cruise fare income us quoted as a percentage of cruise fare income so they say they get a higher percent in Alaska and Europe with higher fares, then low season in the Caribbean where they get low non cruise income.

If you think of it each cruiser may pay differently for the same cruise, not just staterooms, but book first day, or book on board, or book later with raised prices, if book last minute, they plan all that, so it's per cruise not pp.

 

[TheLanes]

No there are targets per cruise,

IE
Fare income.

Then non for income. Port adventures tend to bring in the most commission, in particular Europe and Alaska.
Adult dining.
Shops.
Bars.
Spa income.
Shutters income.
Mixology.
Boutiques.

There is a per cruise amount, do they can set itineraries which ones bring in the most income, and when, so low season and high season and holiday season.

The Bahamas 3/4 nights bring in the most pp, with two sets of cruisers each week. People tend to gave set spending budgets for photos and spa and shopping so pp the 3/4 nights bring in the most. IE if 50% of cruises buy a photo package that's double for the Dream.

Target wise non cruise fare income us quoted as a percentage of cruise fare income so they say they get a higher percent in Alaska and Europe with higher fares, then low season in the Caribbean where they get low non cruise income.

If you think of it each cruiser may pay differently for the same cruise, not just staterooms, but book first day, or book on board, or book later with raised prices, if book last minute, they plan all that, so it's per cruise not pp.

I'm confused!

 

[JohnDaleswife]

I'm confused!

Me too!

 

[MunFam]

 

[cgolf]

No there are targets per cruise,

IE
Fare income.

Then non for income. Port adventures tend to bring in the most commission, in particular Europe and Alaska.
Adult dining.
Shops.
Bars.
Spa income.
Shutters income.
Mixology.
Boutiques.

There is a per cruise amount, do they can set itineraries which ones bring in the most income, and when, so low season and high season and holiday season.

The Bahamas 3/4 nights bring in the most pp, with two sets of cruisers each week. People tend to gave set spending budgets for photos and spa and shopping so pp the 3/4 nights bring in the most. IE if 50% of cruises buy a photo package that's double for the Dream.

Target wise non cruise fare income us quoted as a percentage of cruise fare income so they say they get a higher percent in Alaska and Europe with higher fares, then low season in the Caribbean where they get low non cruise income.

If you think of it each cruiser may pay differently for the same cruise, not just staterooms, but book first day, or book on board, or book later with raised prices, if book last minute, they plan all that, so it's per cruise not pp.

I am a bit surprised by the low season having a low non cruise income, unless it is because a majority of it is post Christmas when everyone is broke lol. But seriously, with the lower fares you would think people would have more to spend onboard. Unless, not trying to start class warfare discussion here, you have a group that chooses to cruise more frequently and has to budget to do so, so they spend less once onboard and take advantage of the lower cruise fares?

Of your list we only do one pay brunch, maybe a 100ish on ave in the shops, previously 50-100 in the bars, and an average of 2 mixology events. IMHO shutters is over the top expensive, but then again my face would break the camera so it would be even

So we probably add to the issues of them not getting enough out of the off season cruisers, but that is how we have been able to afford the 10 we have been on.

 

[OKW Lover]

Anyone have any idea on the amount of money that DCL likes to make per person/stateroom on their cruises? Such as excursions, drinks, photo packages, gift shop ect. You get my point. I'm sure there is a certain dollar amount set.

There's no way for anybody but Disney themselves to know this. It would be financial information that is not divulged for competitive reasons.

 

[TheLanes]

Anyone have any idea on the amount of money that DCL likes to make per person/stateroom on their cruises? Such as excursions, drinks, photo packages, gift shop ect. You get my point. I'm sure there is a certain dollar amount set.

I remember hearing numbers from a cruise director once. Or maybe that there is a number, but they weren't telling. I think I remember hearing that everyday multpiple times a day they are told how they are doing to meet the day's quota. I imagine things get nasty when sales aren't up on a warm sunny sea day. Then it's okay to push those drinks on customers, even by the pool, while their kids are nearby...

 

[cedricandsophie]

Does it really matter? If you like the product, which we do, then the cost, is kind of irrelevant. We have been on crystal and silver sea. Prices are higher but you get an all inclusive experience and more exotic locations. But those are for adults. Disney is for families. My daughter is a 30 year old woman with down syndrome. We always bring her best friend. As long as they love the characters, we will do Disney, regardless of price.

 

[clukas]

I am sure there are targets for each department (bars, adventures, dining, photos, etc.) on each cruise. Along these same lines i am confident that DCL has actual passenger information about how much each guest tends to spend on board, much like a casino keeps track of how much gamblers bet. It is my guess that this amount has a role in who "gets pixie dust" through upgrades, etc.

Yes, first time cruisers also get upgrades as do some random others but I would bet they know exactly how much was spent by you and those in your cabin on every cruise you have taken and this information is used to create a profile. The profile is then used to offer perks or PINS for discounts on cruises, upgrades, etc.

Every retail store that has customer reward cards and even some that don't (Target) have predictive models of what each customer buys and when they will need new "stuff." Target even tracks purchases to predict when women are pregnant and alter the specials that are offered during that time through coupons, etc. There is nothing left to chance or true "pixie dust" anymore. Business is business and they will do everything in their power to make the most profit.

Some one(s) at DCL did the calculations of how many people will smuggle booze on board, how many will stop sailing DCL, and how many will comply based on the new alchohol policies and they decided this was the best/most profitable way to go. If it turns out they were wrong, it will be changed eventually.

Just my thoughts.

 

[DL1957]

There are times when folks do not remember that Disney is a business that is expected to make a profit by their shareholders. It would not be good business practice share the answer asked to the general public just like any other hospitality business. It really is not the customer's business. As OP indicated it is a matter of choice and if you like the Disney experience and your budget allows their prices go for it, if not choose another cruise line, which is why you have more than one to choose from. We do not have children but only sail DCL because we like the service and the family atmosphere. If I missed the mark in the intent in the question please excuse my answer.