We don't put any money away for College, and we don't plan to. DS5 will be going to an AWESOME Private school that costs about $1000 a month; so there isn't much more room to put away for College. Plus, savings will hurt them when it comes time for grant/scholarship money.
DH and I (and our 5 siblings) are getting degrees without our parents having saved up for it; so that's what DS will have to do. We are using our resources to give him the best possible foundation, b/c we feel that is more beneficial for him in the long run.
DH and I got our free ride by joining the military (GI Bill). My sister took out loans for a 2 yr. medical asst. degree and now her job is paying for her to go back to school to become a nurse. Other sisters paid for their own by using grants, scholarships, loans, etc. and one even got a free ride b/c of soccer scholarship. None of them have high or unmanageable debt from it.
A College degree is important, but it's not EVERYTHING. DH hasn't even started on his yet and he makes a 6 figure salary; and we aren't even 30 yet! It's all b/c of the special military training/clearance that he has. I have the same thing, but halfway through my degree; IF I choose to go back to work, I'll start out at $80K, minimum. DH works with people who have PhD's, and are 10-15 years older than he is... but have no military background, and so, will never go as high as he can. I always tell people to join the Military if they can; and choose a job that isn't very common, and requires a special not-so-easy to aquire skill. For us it was linguistics and other "stuff".
Unfortunately, there are MANY people out there right now with College degrees and no job. Or, low paying jobs. Just think of how it might be by the time our kids are grown. A LOT can change it 12 years! If EVERYONE is focusing on College now, then, theoretically, they aren't going to be as valuable in the future. People should start thinking outside the box and encourage their kids to pick up special skills while they are young; like foreign languages (NOT Spanish), military training, etc. Just a thought

There are SO MANY different jobs out there than the average lawyer, doctor, accountant, teacher, engineer, nurse stuff that most people ar going out for these days.