For me it is still that way and that is why I do it. We did it for the first time and looooved it.. we got so many cool and unique gifts. I spend about 10-20 dollars per cabin. For me I learned how to craft.. I spend the months before a cruise now and enjoy making stuff. I tend to make bag charms, key chains and this year wine charms... I am into the beading and found some cool disney stuff... For teens I found some glow in the dark nail polish ( was a halloween cruise).
I can see how some might be put off if gifts are obvious let's go to the dollar store and buy crap, just so we have stuff to give.. Granted I did buy those dollar disne compressed handtowels there. but I made gift kits for little kids.. a dollar store towel, a pair of socks and any other character stuff... maybe 4 dollars a kids... Now it's just me but I would be embarassed to give this dollar store compressed towel as a cabin gift. I guess some have done this.
FE doesnt have to be a forturne.. We joined 3 groups and I maybe spent 150-200 for everything. But this was money well invested.. I was so stressed months before at work, I really enjoyed my late evenings alone when all were in bed, with a glass of red wine and me beading my gifts.. that was worth the money alone.
For me the cost of the gift is less important than the creative thought.. I would take any hand-made thing, even if not perfert and worth a few cents.. over anything. a dollar store gift that was obviously bought with no thought . Not so much the dollar value but that fact it took no thought. and it is a cheap way out. I mean if you can afford a
disney cruise.. putting a thought into is to make it more special not asking much... so a dollar store tumbler is ok. but make some effort to personalize it. its not about the money but the thought
planning my FE also let's me splurge on sale items.. 3 lucky boys bot a darth vadar robe.. regular 20 dollars, I got on clearance for 5 bucks.... I enjoy keeping my eyes open for snatching these deals... i was at primark and saw minnie shaped nail files.. I grab a stack for the ladies in my groups.