How do you save at Jcpenney?

[chisnpeke]

The CEO has to say something to defend the declining sales.
JCP is not a start-up, it had a loyal customer base. Unfortunately this CEO decided that those people were not the people he wanted shopping in his stores anymore. He is failing miserably, there is no point in "starting up" a company that has been around for decades, especially when there is nothing new to make your start-up stand out. Like the pp's have mentioned, malls are filled with stores catering to the teens and young adults. His idea of attracting new customers isn't working and probably won't because of all the stores that already cornering that market, all its is doing is driving loyal customers away. Any retail company, start up or otherwise, can't survive without customers

Meh, I think that he has said all along that he is treating it as a start-up, even before the declining sales were released. I think the point is that you can't treat an 110 year old store as a start-up. You can try and reinvent a store but to completely take away clothes for a certain amount of your customer demographic is just wrong and bad business.

They are trying to make JCPenney a store that people will come to not just to shop. I guess like the Apple store

There are some things that I think are a good price and there are others that I think are overpriced. What floor associates see are what the people at the top of the company fail to see.

 

[Dreamer Kevin]

Soured on JCPenney when I worked there. My retail shopping universe now consists of Costco with the occasional visit to Kohl's. Like many others who have posted, I suspect raiding the clearance racks is the only likely way to get a deal at JCP.

 

[tinkerbelletreasure]

I love JCP clearance racks! Last weekend, I found a dress on clearance...I went to pay and it rang up $15!! The lady said certain clearance items were on special clearance but there was no rhyme or reason to it. My husband told me to go grab a dress marked $8 that I had tried on since the other one was so cheap....it rang up 25 cents!!! I think her scanner was broken or something, but I wasn't going to argue.