We walked into a large
travel agency to make our first Disney reservation 5 years ago and we were told that unless we were booking for a Super Bowl trip (the Green Bay Packers were headed to the Super Bowl that year), that we would not be helped that day. I booked myself then. I learned all I could about everything. NOW I'm a TA and honestly, if I could go back, I would book through someone that specializes in Disney travel (not a large agency such as AAA). Many of them offer surprise presents and gift cards with bookings... I would just be sure to trust them. I've heard horror stories but I think if you find a good one, it's worth it to go through them.