Prices change. Of course, it's disappointing when prices go up, especially a lot. It perplexes me though the level of dismay and surprise over the Hojo price changes. Those retro rates really were almost too good to be true sometimes. Believe me, I took advantage of them as often as I could knowing in the back of my mind that all good things eventually come to an end. I doubt any of us are paying the same prices for gas, food, consumables, etc. that we were paying a year, two, or three ago. It seems like everything has been getting more expensive. It's also unfair to compare Hojo prices to whatever you got at PP or DLH or wherever three years ago since those prices aren't the same today either.
I was curious about price comparisons though so I looked up some old trip notes and did a little research.
We are all agreed that Hojo rack rates and discounted rates have gone up quite a bit. For August 5, 2009, I was quoted a non-discounted rate of $149 (+15% tax) for a queen/queen deluxe room in building 2. With my AP discount, I paid $119.20 + tax. The list from my notes of other places I considered staying were Fairfield, Tropicana, and Candy Cane Inn. None of them came in cheaper for a similar room type.
So last night for comparison I checked 8/5/12 without discounts for the same room type (queen/queen deluxe) and saw that the price was $199 (+17% tax). The standard AP discount would make that room $159.20, but it had the "retro" discount applicable, so that would make it $139.20. Without an AP, you can get a 10% discount with ET or AAA ($179.10). Of course, my 2009 room was booked months in advance, and I'm looking only one week out, so it is possible this year's rack rate was a tiny bit cheaper a few months ago but not having checked then I don't know. The big difference now versus 2009 is that some of the hotels I compared against before now have cheaper rooms than Hojo. The Fairfield has a two queen room for $149 (not sure about equivalency, i.e. with regard to noise might be freeway facing and doesn't have a microwave), and they charge for parking ($11 I think). Candy Cane Inn has a standard two queen room for $149 (no microwave, smaller size room, but I like the Candy Cane, it has free breakfast, free parking, and I can get an additional $10 off with AP card or AAA). Tropicana's best rate is $129 plus $9 daily for parking.
What all this means to me is that depending on what discounts one has access to, Hojo may or may not be cheaper than nearby properties, and in any case, the price gap overall has narrowed considerably giving more weight to these other properties when deliberating. This will all vary by season and availability, of course, as with any hotel. So it seems the big differences for people will be that getting low, low rates at Hojo will no longer be as easy or convenient to do, Hojo may no longer be their automatic go-to place, and people will need to do a lot more price comparisons and amenity comparisons when making their decisions. If price is the key factor in making a decision, then try out some of those other $69, $79, $89 places that have been much discussed and decide if they satisfy your needs. If location is the key factor, then compare Hojo to the nearby properties and go with the best price for whatever your most desired amenities may be (this is the way I always did it anyway, not being able to always get the retro rate at peak times, and I still ended up at Hojo more often than not). BTW, we had a great stay at Hojo last week. We had discounts but not the retro rate.
It will be interesting to see how this all pans out.