Dean said:I think you are incorrectly assuming DVC exercises ROFR for the income directly related, this would be wrong. They do it to drive potential purchases to retail. They make little money overall doing this. Why would they go through this to make a combined $10-20 p when they can make $40-50 pp on the retail. And at the same time compete with those more lucrative sales when they resell them. Also don't believe what some do, that they're doing it for the benefit of the members who want to add on. They do it for themselves and the profit therein.
No, the incorrect assumption is yours. I did not say "continued strong DVC resales", but rather "strong DVC sales ". I did not assume (nor did I imply) ROFR was for direct profits, but rather I recognized this is an effective marketing strategy. ROFR unequivocally props up the prices, including retail sales. Market price is that which a willing buyer will pay to a willing seller - right or wrong, perceived value is often relative to cost. In fact, one (often effective) market strategy when faced with sluggish sales is to increase prices rather than decrease them. People are also often willing to pay a premium to belong to what they believe is an "exclusive" club - the higher the (perceived) exclusivity, the higher the price. The "Welcome Home" marketing is another example of fostering perceptions, buying back contracts requested by existing members is another.
Only time will tell if we made a good choice here!
