I agree that it is a little of both. I don't know your friend but I am going to go out on a limb and assume that he is not an idiot, and does not make a habit of throwing money out the window. And yet he ended up paying for a meal that he should not have paid for. Did anyone on the phone ask him if he was on the DDP when he phoned in his order the way servers ask guests at restaurants if they are on a plan? There is clearly blame on both sides.
But the bottom line is that Disney does not publish the price of the plans. You have to come here, or allears, or other places to find it. You have to ask yourself why that is. What possible motivation could there be for disguising the price? There really is only one answer. They want to make it as hard as possible for customers to do an even-up analysis. It can't be any other reason. And why would they want to discourage even-up comparisons? The question answers itself.
What??? You and Havoc, geeezzz....In this case, its the guys fault. He was given a brochure, he didn't read it, he screwed himself. Is it Disney's job to baby us? This is what is wrong in society today, we expect everyone to hold our hands and keep us from ever making a mistake. The guys was told, via documented proof, what was included, he didn't take advantage of it.