Now,
DCL can get away with charging more and can still fill up their ships. But, I'd advise DCL to think a little more about what they want their customers to feel: Do they want customers to feel like their money was well spent on a terrific vacation? Or that DCL is taking advantage of the Disney name to provide only a slightly better than average cruise?
Hopefully now that Bob Iger is back he'll instill more customer centricity throughout all Disney entities.
I think this is key to Disney coming back to being the top brand for entertainment (e.g. other animation studios have caught up and passed Disney in some recent instances - Mario & Spiderman), theme parks and cruise ships.
Walt Disney was always focused on "plus" and less so on the bottom line, which by focusing on the "plus" enabled new innovation that kept Disney ahead of the competition. And the bottom line was healthy by creating the magical innovation that led to things such as the first fully animated movie and the initial theme park in
Disneyland. And all of the movies I grew up with in the 80's / 90's.
I think Disney is driven 100% by the bean counters, which doesn't give as much room for innovation. Heck even Frozen was based on an idea from Walt Disney's vault (at least partially). Sequels upon sequels versus unique ideas. The preview for the newest Pixar movie coming out didn't even cause a flicker of desire to see between my kids (counter to my own point as it looks to be a unique idea).
To me cruise lines in general (Disney, Royal Caribbean, Carnival) have all reduced the experience compared to early cruising (my wife and I started in 2005). Royal and Carnival state room attendants only come by the room once per day now as an example. No more chocolate dessert night and even though folks replied to a different comment I added, I don't think you can order filet mignon at any of the standard restaurants without an upcharge (on any of the lines). I'd have to do some analysis to see how the $ increases per night stayed have gone up compared to inflation.
Completely different random thought is for DCL, does Disney care? Would say their target audience often ages out of DCL and moves on to other lines; just to be filled with new customers taking their children for the first time. The Disney of the
Disney cruise (characters, unique restaurants, shows) are likely enough to keep the ships full. Combined with the captive audience of Disney Junior shows as some of the best shows for younger audiences, the pipeline is in place to fill their relatively low number of ships.
I still love cruising and have a bunch booked, including two Disney. My kids have out-grown being as excited by the Disney character meet and greets and going to the kids clubs. My oldest loved the Edge though last year. Out-growing these things makes Royal and Carnival more appealing from a $$ perspective.