We sold our house in '07. We listed it on a local FSBO website (there are a few in town, and we went with the one that got a lot of traffic). I think it was a couple hundred bucks. I made the description as detailed as possible, highlighting the best parts of the house. I also took GREAT pictures.
At the time we had agents helping us buy a new house but they were very, very awesome and giving us tips on making the most of our listing.
Your pictures need to make people imagine how their stuff would look if they owned it. Clear ALL of your kitchen counters. Take the family portraits off the wall. DECLUTTER, get a storage unit if necessary. Make sure PETS don't appear in the picture.
I think we paid a little extra to have additional pictures on our listing.
It took about 1.5 months I think. We had a couple of open houses, and used all the tips our agents gave us (get drugs OUT of the house, locking up valuables, etc.).
Ended up getting two competing offers. The contract from one of the buyers looked a little "scary" (they were on their own, but used a contract a realtor friend of theirs had given them). So I contacted our agents to see if they'd look at the contract. Well, they arranged a deal for us to where for $1,000 they would help negotiate the deal between the two buyers, draft the final contract on the local realtor association template and make sure everything was in order for our closing. They ended up charging 1/2 of that (they both go to my church) as a feeling of goodwill!
I don't know if others do that, but it was great! They had both buyers come to our house, laid everything out for them and we ended up selling to an awesome couple and MADE $500 over asking price. We did not expect that, because we weren't in a desirable neighborhood.
Didn't have to pay any commission since our buyers were not represented.
It was a positive experience for us and we would do it again in a heartbeat.
Now buying our NEW house......THAT was a totally different story.
You can totally do it, OP. You just have to be willing to do all the legwork - make your ad on the website really kick butt, keep the showings organized, take precautions w/ your open houses, declutter and make your house look great.
When all was said and done, the owner of the FSBO website commented that my listing was the best one he'd seen in years!
If you need any other words of wisdom just let me know! I'm sure you'll get some other great feedback here too. Best of luck!