As a Plat you get an upgrade in advance when you make a reservation. While I call to make a reservation they tell me that I'm Plat and always tell me to mention that when making a reservation. They seem genuinely interested in getting you the best room available for your stay. This has worked at Don Cesar and South Beach Loew's. At Universal Resorts I use APH or FLO and generally do not get an upgrade in advance because I make the reservation online. At RPR the standard upgrade is to a King or Executive Suite and we have been given that upgrade both at check in and in advance by request directly to the hotel. We have stayed in rooms on both sides of every Tower and almost every floor at RPR and they recognize us now. At HRH last visit they were turning people away because they were full but we got upgraded to pool view at check in. At PBH we got upgraded to the Villa Suite because of my special advanced request and the club access was additional frosting on the cake.
For a while Loew's stopped giving the perks to unqualified rate stays. So I didn't get the cookies? The difference between APH and AAA was enough to buy dinner let alone cookies. And by perks all they withheld was the welcome amenities. I still had gym access and received late check out.
Loew's First has been a good program for us. We even received a "Stay Again On Us" or something like it promo where if you stayed twice within a certain time they gave you a free night to be added to your next stay. All stays were APH rates and for the free night we did PBH Club which in reality cost us $129 per night.
While the upgrades using APH or FLO are not automatic the resorts want to reward loyal customers. And as I have told hotel management I think that introducing a virgin to the Loew's Universal Resort should have more value than just me staying there several times a year. In the last month I've taken two different couples to our rooms at the resorts and both said that they would like to return.
While I expect an upgrade I certainly don't demand one. I have, however, asked to speak to the manager if the request is denied.
.