I know, I bought tickets through my seaworld passport about 3 weeks ago, non swim $69 and with swim $169, now it is $109 non and $209 with!! This isn't including the 14 days for SW/AQ/BG eithier!
OMG I looked today and saw the date I was looking at had gone up to like $229! So I called and just said "I wanted to book the $169 special for passholders" and they gave it to me no problem! So if you can't book online - try calling and asking!
If you have any type of annual pass to another park, like Busch Gardens or Seaworld, or a combination one that includes all the parks, like the platinum pass or the Super Grover Pass (from Sesame Place) you get a discount. It's $169 for a swim package; $69 for a non-swim. It will sell out though, so the lady I spoke to a couple of days ago warned me not to wait too long if I know our dates.
We plan on getting a Super Grover pass, since it's good until the end of December for all the parks. We plan on going to all of them in Orlando (SW, Aquatica, and also BG Tampa) plus we live 3 hours from BG Williamsburg, which I've never been to, so plan on that this summer. It's only about $150 per person, on sale for a while (25% off I think). It will save us on DC, and we'll have tons to see and do.