The Chicken Littles were out in full force here last Nov/Dec. I cannot help but believe that the original email full of rumour and false information was created with malicious intent. Then it was spread by people ill-informed about the truth, or having their own bad intentions.And this is why on a near daily basis I have to listen to people's questions on if we are going out of business.
"My sister's best friend's cousin's dog heard on yahoo news that you all were going out of business... is that true?" (THEY never hear about it, but hear from some random people about it)
People who continue to spread rumors and half truths are only making it worse. I look back at this past Christmas and wonder how many more gift cards we could have sold if the retailer I work for hadn't been on one of those false lists of businesses in trouble. If you have questions about what is going on with a company go to their websites... many companies will have an "investor relations" area where they break down how the company is doing (at least we do). Also, do some research, do not just take the word of ONE "expert". If people would do this, then maybe I wouldn't have to listen to it anymore.
I don't think that everyone who forwarded or posted that email on the internet was doing it for the best of reasons. Some may have thought that they were truly passing along 'good' information, but I believe that others took pleasure in watching the reactions. I suspected that from some of the posts here as well.
Companies which were never in any danger suddenly found their sales plummeting, and hundreds of thousands of internet users were involved in that mess, intentionally or not. It became a self-fulfilling prophecy.
I travel all around America and I agree that in the past few years there have been 'too many' store openings in many areas. I often wonder who is shopping at all those Walgreens and CVS stores, for instance. A readjustment was required, and every year chains close underperforming stores.
The best thing we can all do is refuse to participate in the spreading of malicious rumours as when these stores do close, they hurt everyone in the local community, not just those who worked there.