So, an update. I was in the market for hearing aids for myself, which is why this caught my interest so much.
I will share what I’ve learned, and I hope it helps people.
(Note that some of the outdated claims already on this thread are just that.)
After doing a lot of research, I had it narrowed down to two: Bose or Lively.
I was leaning toward the Bose (mainly because I love their sound systems and had no doubt they’d made a good aid, having had five years to work on it), but when I tried to purchase using my FSA card, it wouldn’t go through with a major retailer. (Confirmed w FSA overseer that they do that deliberately for fraud purposes.) I could’ve paid out of pocket and submitted for reimbursement, but I have enough on my plate right now, so I decided to try with the Lively company, and my FSA card went through, so that worked out well. (I also got a $500 discount from two promotions they were running.) Reviewers recommended Lively as one of the top brands to buy even more than Bose due to some of the features offered, which I will discuss below.
So what do I get with Lively? (Note, they changed their name this week to Jabra Enhance.)
https://www.jabraenhance.com/product?model=lively2lite&redirect=true
First, they are more considered “direct to consumer” than “OTC” because you do need a prescription (hearing test) and you do work with their Audiologists to program and even customize the hearing aids. Audiologist support is available anytime (by calling or using the link to email on the App) and for three years after purchase. I worked with “my“ audiologist (who is my assigned doctor) for about 40 minutes via Zoom this week and she was great! My hearing aids arrived pre-programmed (by her) based on the audiogram I submitted, but she can program them further based on my feedback once I’ve used them for a while. (I can also adjust things myself using the App, which is simple to use.) She also spent a long time going over with me what was in the box, and how to clean and care for them, etc. Parts are warrantied, so if I need anything, I can just reach out to them. (For instance they recommend cleaning the microphone monthly with a little brush they give you, and changing out the wax plug (I think it’s called) and ear piece once in a while, for which three more were included in the package.)
These hearing aids are quite small, like ones I’ve seen my friends and family have (which you can barely see), and the aids themselves matched my hair color.

They are Bluetooth capable, so phone calls from a smartphone can go directly into the aids (and volume can be adjusted on the phone itself). The Bluetooth also works in the car, or at home watching TV, or whatever. Honestly it wasn’t a feature I thought I’d really use, but it’s already come in handy. You have to have a fairly new smartphone (I have an iPhone 8) in order to use the App that comes with it, but they will ask you that when you apply to purchase (yes, you have to be approved based on an audiogram before they send; they do offer an online audiogram if needed). You can also adjust the aids manually in the back if the App is not handy. So they have quite a few features that you would expect with higher functioning hearing aids. I chose the top model which are rechargeable and come with a little case. It takes the same charger as my iPad Pro so that makes life pretty easy for charging. Charges last 30 hrs I believe. They do make battery models but the batteries only last for a week or so.
So how is it going? It’s going ok. They say it takes about 30 days to get used to them. I don’t wear them too often as I only need them in certain circumstances, but I am trying to keep at it so I can figure it all out. They do have a 100 day return policy but I do not think I will be returning them. I already had another audiogram scheduled for next month (they used the one fro 2021 that I had) so I will email it to them once I get it in case there are any changes. And I’m going to touch base with my Audiologist in a month or so just so check in and make any adjustments needed or ask questions that come up, etc. So far, pretty happy with my purchase.
I paid $1500 instead of $6000 thanks to this new way of purchasing, which leaves money for a new pool deck that we need, and then some. It dawned on me when I was speaking to the doctor over Zoom that this makes total sense - it’s really just a new and updated way of doing things. Feel free to ask any questions and I will answer if I can.