I'm glad they changed the name because the content they have been showing for a few years (maybe longer?) has not all been family-friendly for all ages. I'm fine with the new name of Freeform and the content of the shows since the new name doesn't imply it's suitable for the entire family to gather and watch. It really was the right move to make if they wanted to continue catering toward teens & young adults. Ultimately, however, it's a parents responsibility to monitor and filter what their kids can and cannot watch.
I love a couple of shows on Freeform/ABC Family: The Fosters and Pretty Little Liars are a couple of my favorites...neither are suitable in my opinion for tweens or younger. I'm a bit shocked at the new rehab show -- I think it was a terrible decision to move forward with it and I don't plan to watch any of it.