Not to sound crass but what is the point of
D23? Just not sure i understand its purpose.
It was designed as a for-profit fan club. Over the years Disney has tried different methods of promoting the theme parks--Magic Kingdom Club, Disney Club, Disney Magazine, etc.
At $75 for the full membership with quarterly mag, it is clearly not for the casual fan.
D23 offered exclusive merchandise at inflated prices (never saw anything that particularly impressed me.)
It was the impetus for the D23 Expos in 2009, 2011 and 2013, which Disney had envisioned as its own answer to Comic Con. Having been to the Expos in '09 and '11, I can tell you that attendance grew dramatically between the two events. But many complaints persisted and I've heard a lot of people claim they will not return for '13.
D23 also sponsors many exclusive fan events throughout the year. Problem is attendance is always limited (tickets usually selling out within minutes) and 99% of the events are held in either Southern California or (less frequently) Orlando.
As an outsider, D23 appears to be struggling. It debuted a few years back with just the $75 membership level. Then they introduced a $30 Silver member level which excluded the magazine. 6 months ago they announced
DVC members would get this sub-Silver level for free, but the registration process has been delayed a number of times and honestly the benefits are almost nonexistent.
Also, Disney used to sell the quarterly magazine separately in Disney Stores and theme park shops. That has since ended, and the magazine is now available only to the $75 Gold subscribers. Doesn't seem like a good sign.
It's hard to believe Disney isn't making some money off of the club, between the overpriced memberships, overpriced events and overpriced merchandise. But hard telling if it's enough money to make club operations worthwhile. Purely speculative but it wouldn't surprise me if D23 folded entirely.