MickeyMinnieMom
If you ticket it, they will come... ;)
- Joined
- Aug 9, 2007
- Messages
- 10,996
I think Disney is hoping to push Joe to book FP+s when he used to not do anything.
Then he'll be "trapped" in the park, spending $ when he might ordinarily leave if lines got too long (and him being unaware of regular FP).
This is what they said. Not me, them.
While I understand the theory, and that it might work with some people, no way I feel trapped in a park because of a free FP - pre-booked or not. And forced in some way to spend money because I'm "trapped", nope.
Wonder what % of people they expect to follow this behavior pattern, if in fact they expect this? And how many are necessary for this to be profitable at this price tag, and over how many years? So many questions I wish I had the data to answer! LOL!
I still think a major motivation is to improve on park experience for most guests. More happy guests = more repeat business = more positive word of mouth, etc. That's consistent with the company's mission statement, strategy statements, history of management, etc.
This doesn't mean they'll get it all right, and right away. But I can't imagine what evidence suggests to some that maximizing guest satisfaction would not be their motive -- it is indirectly a profit motive.