There are loads of things that I'd be willing to pay a few dollars extra for, but there simply aren't enough people just like me to justify offering the better service I personally want for just that incremental amount.
I think they're doing both. The two things aren't mutually exclusive, nor even necessarily directly related to each other.
And if any company I own stock in doesn't respect their obligation to me to maximize my long-term return on investment, I'll happily join a class-action lawsuit against them.
Infrastructure is being improved, but not properly, in looking further into it, it really all ties into television service. I know, you are going huh? Well, let me explain.....
The main problem is that television providers are loosing money rapidy, let's face it, why should I subscribe to cable or Satellite? I have 100+ digital channels over the air for free (Los Angeles Area), realistically probably only ever will watch about 50% of those) add in Netflix,
YouTube, Hulu and iTunes and there is no need to subscribe to television service anymore.
Bottom line is at present rate, traditional television providers will be out of business within 5-10 years, unless they do something to put a stop to this.
Now, here is where the problem really lies with the bandwidth caps (generally there is more than enough capacity to handle the data above these caps). If you notice the companies that have implemented bandwidth caps are all companies that offer (either directly or though subsidiaries/parent companies) television service in some form or another.
There are trying to save their revenue from television service.
Here is the dirty little secret on this though, most, if not all of digital television provided by these carriers is carried through the same bandwidth that the internet is carried through, which means there is definitely more than enough bandwidth available to handle the traffic for Netflix, Youtube, Hulu, iTunes, etc.
What's the real answer? Give up on television service as we know it. Bottom line is offer per channel subscriptions (or per view) that are watched over the internet, this will free up bandwidth (which really isn't anywhere near as limited as the providers would like you to think it is), will save customers money AND will get more customers to sign up for service, ultimately allowing the companies to make more money (not per customer, but more overall).
I know many are asking, can it really all be related to the internet? and the answer is a resounding YES....television, telephone and internet are all interconnected these days. Virtually everything goes through the internet at some point (even many "traditional" land line telephones).
Do we have the bandwidth to adequately handle all of this? YES
Do companies need to constantly be updating their technologies to handle ever increasing bandwidth consumption? YES
Now, I will say, that for many a capped service isn't bad and for them, offer a cheaper tier that is limited, but offer a reasonably priced unlimited plan as well.