Historically, my notes say "room only" rates come out first week in Oct for the general and Visa card holder - that's when you'll want to first make the reservation to lock something in. Then as late as first week in Dec, the FL residents and AP discounts come out, where if applicable you'll call and upgrade your room.
This time I'm also checking Orbitz - you need to put in whatever discount code they are currently offering - could be even cheaper. Book the week they come out for the best rate.
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