We did one last year (my kids are older than 10, except for the baby) and enjoyed it. We're doing it again on our Alaska cruise this June. I do appreciate thoughtfulness and, of course, enjoyed some of the gifts more than others, but I feel like people are missing the point! It's not meant to be a replacement for spending money in the souvenir shop. We enjoy connecting with people (even in such a small way) that we would never get to "meet" otherwise. We hope that our gifts bring an extra smile or squeal of excitement the same way that our kids do when they see what they've received.
I am not crafty and we are not wealthy. Last year, we did an assortment of chocolates (we live near Hershey) in Minnie Mouse gift bags. It wasn't much, but our family was going through a very difficult time. We're in a better spot this year and I was able to put more energy and time into ordering gifts that I hope families will cherish for years (or at least enjoy on the cruise!). I still treasure some of the gifts we received last year and they inspired me to "step it up" this year. I look forward to the variety of gifts that we'll receive from families who I will assume are just doing their best.

I will also encourage my kids in appreciating all gifts they receive - fancy or not!